| The rivalry of nonverbal cues on the perception of politicians by television viewers F Haumer, W Donsbach Journal of Broadcasting & Electronic Media 53 (2), 262-279, 2009 | 58 | 2009 |
| Social media celebrities as influencers in brand communication: An empirical study on influencer content, its advertising relevance and audience expectations C Kolo, F Haumer Journal of Digital & Social Media Marketing 6 (3), 273-282, 2018 | 48 | 2018 |
| The impact of augmented reality experiential marketing on brand equity and buying intention F Haumer, C Kolo, S Reiners Journal of Brand Strategy 8 (4), 368-387, 2020 | 30 | 2020 |
| Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change F Haumer, L Schlicker, PC Murschetz, C Kolo Journal of Strategy and Management 14 (4), 426-443, 2021 | 19 | 2021 |
| Der Wertschöpfungsbeitrag von Corporate Publishing F Haumer, F Haumer Der Wertschöpfungsbeitrag von Corporate Publishing: Effekte formaler und …, 2013 | 8 | 2013 |
| Formal professionalization of early-stage social media “Influencers”—attitudinal drivers and their relation to personality traits C Kolo, F Haumer, A Roth International Journal on Media Management 24 (3), 137-163, 2022 | 3 | 2022 |
| Social media celebrities as brand influencer C Kolo, F Haumer | 1 | 2018 |
| ESG-Berichterstattungen in der aktuellen Praxis: Ein Überblick zur aktuellen Umsetzung von ESG-Berichterstattungen (vor der CSRD) in Wirtschaft, Verwaltung und Kirchen in … J Vogel, C Kolo, F Haumer, O Hellriegel, J Pampel, A Raffalski, F Obernitz DEU, 2024 | | 2024 |
| Influencers and their motivations to create content: A qualitative typology based on an international survey F Haumer, C Kolo, A Roth, R Schwarz Journal of Digital & Social Media Marketing 11 (2), 190-204, 2023 | | 2023 |
| The Spiral of Silence. A Theory of Public Opinion: von Elisabeth Noelle-Neumann (1974) F Haumer Schlüsselwerke: Theorien (in) der Kommunikationswissenschaft, 201-211, 2022 | | 2022 |
| Surivival guide to social media influencers D Benedic, R Schwarz, F Haumer, A Roth, C Schmidt, C Kolo | | 2021 |
| Guide 2021-de l'influence social media C Kolo, D Benedic, S Lebail, A Roth, C Schmidt, F Haumer | | 2021 |
| Technological advances and the future of corporate and marketing communication: An international foresight study among experts from different professional backgrounds C Kolo, F Haumer Journal of Creative Industries and Cultural Studies: JOCIS, 18-35, 2020 | | 2020 |
| Addressing the United Nations SDGs in Large German and US Listed Companies F Haumer, C Kolo, O Hellriegel | | 2020 |
| The Effects of Message Tailoring on the Motivation for Change in Different Phases of an Employee’s Change Journey F Haumer, LT Schlicker, C Kolo emma conference 2019, 2019 | | 2019 |
| AGORA 2030 (I)-Expert survey on technological advances and their potential impact on corporate and marketing communication. C Kolo, F Haumer | | 2019 |
| Influencer als Media-Entrepreneure C Kolo, F Haumer, A Roth | | 2019 |
| Unternehmenskommunikation F Haumer, F Haumer Der Wertschöpfungsbeitrag von Corporate Publishing: Effekte formaler und …, 2013 | | 2013 |
| Forschungsfragen und Hypothesen F Haumer, F Haumer Der Wertschöpfungsbeitrag von Corporate Publishing: Effekte formaler und …, 2013 | | 2013 |
| Datenerhebung F Haumer, F Haumer Der Wertschöpfungsbeitrag von Corporate Publishing: Effekte formaler und …, 2013 | | 2013 |
