| Pharmaceutical packaging color and drug expectancy R Droulers Advances in Consumer Research 32, 2005 | 111* | 2005 |
| Opening the “black box” of electrodermal activity in consumer neuroscience research. M Lajante, O Droulers, T Dondaine, D Amarantini Journal of Neuroscience, Psychology, and Economics 5 (4), 238, 2012 | 78 | 2012 |
| «Émergence du neuromarketing: apports et perspectives pour les praticiens et les chercheurs» 1 O Droulers, B Roullet Décisions Marketing, 9-22, 2007 | 66 | 2007 |
| Face presence and gaze direction in print advertisements: how they influence consumer responses—an eye-tracking study S Adil, S Lacoste-Badie, O Droulers Journal of Advertising Research 58 (4), 443-455, 2018 | 65 | 2018 |
| La publicité est dans le film: placement de produits et stratégie de marque au cinéma, dans les chansons, dans les jeux vidéo... JM Lehu Editions Eyrolles, 2011 | 50 | 2011 |
| Typography in destination advertising: An exploratory study and research perspectives J Amar, O Droulers, P Legohérel Tourism Management 63, 77-86, 2017 | 48 | 2017 |
| Neuromarketing: le marketing revisité par la neuroscience du consommateur B Roullet, O Droulers Dunod, 2010 | 45 | 2010 |
| How reliable are “state-of-the-art” facial EMG processing methods?: Guidelines for improving the assessment of emotional valence in advertising research MMP Lajante, O Droulers, D Amarantini Journal of Advertising Research 57 (1), 28-37, 2017 | 39 | 2017 |
| The influence of threatening visual warnings on tobacco packaging: Measuring the impact of threat level, image size, and type of pack through psychophysiological and self … O Droulers, K Gallopel-Morvan, S Lacoste-Badie, M Lajante PloS one 12 (9), e0184415, 2017 | 32 | 2017 |
| Perceived gaze direction modulates ad memorization. O Droulers, S Adil Journal of Neuroscience, Psychology, and Economics 8 (1), 15, 2015 | 30 | 2015 |
| Advertising memory: The power of mirror neurons. S Lacoste-Badie, O Droulers Journal of neuroscience, psychology, and economics 7 (4), 195, 2014 | 29 | 2014 |
| Apport de la démarche neuroscientifique à la mesure des émotions: importation d’une nouvelle méthode de mesure de l’activité électrodermale Droulers, Lajante, Lacoste-Badie Décisions Marketing, 87-105, 2013 | 27 | 2013 |
| Age‐related differences in emotion regulation within the context of sad and happy tv programs O Droulers, S Lacoste‐Badie, F Malek Psychology & Marketing 32 (8), 795-807, 2015 | 25 | 2015 |
| Mesures des réactions affectives induites par des campagnes pour des causes sociales: complémentarité et convergence de mesures iconiques et verbales C Derbaix, I Poncin, O Droulers, B Roullet Recherche et Applications en Marketing (French Edition) 27 (2), 71-90, 2012 | 25 | 2012 |
| Why display motion on packaging? The effect of implied motion on consumer behavior J Yu, O Droulers, S Lacoste-Badie Journal of retailing and consumer services 64, 102840, 2022 | 20 | 2022 |
| Could face presence in print ads influence memorization? O Droulers, S Adil Journal of Applied Business Research (JABR) 31 (4), 1403-1408, 2015 | 19 | 2015 |
| Looking at aesthetic emotions in advertising research through a psychophysiological perspective M Lajante, O Droulers, C Derbaix, I Poncin Frontiers in Psychology 11, 553100, 2020 | 17 | 2020 |
| The legibility of food package information in France: an equal challenge for young and elderly consumers? O Droulers, J Amar Public Health Nutrition 19 (6), 1059-1066, 2016 | 15 | 2016 |
| Perception subliminale : une expérimentation sur le processus d'activation sémantique des marques O Droulers Recherche et Applications en Marketing (French Edition) 15 (4), 43-59, 2000 | 15 | 2000 |
| Front of pack symmetry influences visual attention S Lacoste-Badie, AB Gagnan, O Droulers Journal of retailing and consumer services 54, 102000, 2020 | 13 | 2020 |
Ingrid PoncinProfesseur Marketing , UCL - LSMDirección de correo verificada de uclouvain-mons.be
