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Gerald Zaltman
Gerald Zaltman
Harvard Business School
Verified email at hbs.edu
Title
Cited by
Cited by
Year
Relationships between providers and users of market research: The dynamics of trust within and between organizations
C Moorman, G Zaltman, R Deshpande
Journal of marketing research 29 (3), 314-328, 1992
83181992
Factors affecting trust in market research relationships
C Moorman, R Deshpande, G Zaltman
Journal of marketing 57 (1), 81-101, 1993
67431993
Innovations and organizations
G Zaltman, R Duncan, J Holbek
(No Title), 1973
66981973
Social marketing: an approach to planned social change
P Kotler, G Zaltman
Journal of marketing 35 (3), 3-12, 1971
54441971
How customers think: Essential insights into the mind of the market
G Zaltman
Harvard Business Press, 2003
23612003
Strategies for planned change
G Zaltman, R Duncan
(No Title), 1977
17941977
Rethinking market research: Putting people back in
G Zaltman
Journal of marketing Research 34 (4), 424-437, 1997
11491997
Seeing the voice of the customer: Metaphor-based advertising research
G Zaltman, RH Coulter
Journal of advertising research 35 (4), 35-51, 1995
11411995
Factors affecting the use of market research information: A path analysis
R Deshpande, G Zaltman
Journal of marketing research 19 (1), 14-31, 1982
9851982
Consumer behavior, basic findings and management implications
G Zaltman, M Wallendorf
9041979
Theory construction in marketing: Some thoughts on thinking
G Zaltman, K LeMasters, M Heffring
(No Title), 1982
7481982
Marketing metaphoria: What deep metaphors reveal about the minds of consumers
G Zaltman, LH Zaltman
Harvard Business Press, 2008
5182008
Metatheory and consumer research
G Zaltman, CRA Pinson, R Angelmar
Holt, Rinehart and Winston, 1973
4861973
Interpreting consumer perceptions of advertising: An application of the Zaltman Metaphor Elicitation Technique
RA Coulter, G Zaltman, KS Coulter
Journal of advertising 30 (4), 1-21, 2001
4432001
Neuroimaging as a marketing tool
G Zaltman, SM Kosslyn
US Patent 6,099,319, 2000
3472000
Hearing the voice of the market: competitive advantage through creative use of market information
VP Barabba, G Zaltman
(No Title), 1991
3431991
Dynamic educational change: Models, strategies, tactics, and management
G Zaltman, DH Florio, LA Sikorski
(No Title), 1977
3271977
A theories-in-use approach to building marketing theory
VA Zeithaml, BJ Jaworski, AK Kohli, KR Tuli, W Ulaga, G Zaltman
Journal of Marketing 84 (1), 32-51, 2020
3252020
Marketing research: Fundamentals and dynamics
G Zaltman, P Burger
(No Title), 1975
3101975
Marketing, society, and conflict
SJ Levy, G Zaltman
3071975
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Articles 1–20