| Influence of perceived risk and familiarity on willingness to transact in online food shopping in developing economies: an (extended) abstract H Amir, W Rizvi Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 25 | 2017 |
| The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty M Ali, H Amir, M Ahmed Journal of Marketing for Higher Education, 1-22, 2021 | 24 | 2021 |
| Consumer herding behavior in online buying: A literature review M Ali, DH Amir, DA Shamsi M Ali, H Amir, A & A. Shamsi (2021). Consumer Herding Behavior in Online …, 2021 | 9 | 2021 |
| Impact of smartphones, self-determination and patience on subjective well-being of bottom of pyramid customers F Reza, H Amir, SHA Kazmi ReMark-Revista Brasileira de Marketing 20 (2), 279-308, 2021 | 8 | 2021 |
| Deciphering brand loyalty through brand association and emotional confidence. AG Rashid, WH Rizvi, H Amir IBA Business Review 15 (1), 2020 | 8 | 2020 |
| Enhanced understanding of purchase intentions in the context of car buying: Implications for academics and practitioners WH Rizvi, SB Memon, H Amir Business Review 13 (1), 52-68, 2018 | 5 | 2018 |
| Brand association and emotional confidence: determinants of brand loyalty: an abstract WH Rizvi, AG Rashid, H Amir Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | 3 | 2018 |
| Measuring the knowledge creation process in Pakistani banks: Scale development and validation SB Memon, W Hussain, H Amir Business Review 12 (2), 1-21, 2017 | 3 | 2017 |
| Relationships between exporters from Pakistan and importers from the United Kingdom: a dyadic perspective H Amir University of Warwick, 2010 | 1 | 2010 |
| Understanding consumer herding behavior in online purchases and its implications for online retailers and marketers M Ali, H Amir Electronic Commerce Research and Applications 64, 101356, 2024 | | 2024 |
| Discovering Issues in Cross-Cultural Adaptation of Questionnaire Through PLS-SEM Analysis F Reza, H Amir State of the Art in Partial Least Squares Structural Equation Modeling (PLS …, 2023 | | 2023 |
| Identity Need Pyramid for Digitally Active Bottom of Pyramid Customers – A Hermeneutic Inquiry F Raza, H Amir IBA-SBSIC 2022 - Decision-Making in a Disruptive Age 2 (June 23), 18, 2022 | | 2022 |
| Our People by Default are Rebellious” – Reflections from Pakistan on COVID-19 and Lessons for a Developing Economy H Amir, R Bilal IBA-SBSIC 2022 - Decision-Making in a Disruptive Age 2 (June 23), 16, 2022 | | 2022 |
| AR Experiential Elements and Shared Social Experience: Mediating Effect of Customer Creativity K Farhat, H Amir, W Aslam, M Ali IBA-SBSIC 2022 - Decision-Making in a Disruptive Age 2 (June 24), 53, 2022 | | 2022 |
| Purchase Intention of Brand Accessories and Word-of-Mouth H Amir INFORMS Annual Meeting, 5, 2020 | | 2020 |
| Essentiality of Non-essential Purchases for Digitally Influenced, Bottom of Pyramid Customers F Reza, H Amir Business and Economic Review 12 (4), 71-95, 2020 | | 2020 |
| Digitized World and Bottom-of-Pyramid Consumer Behavior H Amir, F Raza ANZMAC: 2018 Proceedings, 88-91, 2018 | | 2018 |
| Brand Performance-Attachment Relationship: Social Image Mediation Effect H Amir, WH Rizvi ANZMAC: 2017 Proceedings, 158-161, 2017 | | 2017 |
| A Discussion on the Connection between Consumer Culture Theory (CCT) and National Culture Theory (NCT) F Salman, H Amir Academic International Conference on Business, Marketing and Management …, 2017 | | 2017 |
| Identification of perceived quality attributes and its influence on brand attitude and purchase intentions in context of car buying H Naeem, H Amir | | 2016 |
Wajid H. RizviProfessor, Consumer Behavior & Neuromarketing. IBA KarachiE-mail confirmado em iba.edu.pk
