| Effect of Word of Mouth Communication on Consumer Purchase Decision: Malay Upscale Restaurant NAH Basri, R Ahmad, FI Anuar, KA Ismail Procedia-Social and Behavioral Sciences 222, 324-331, 2016 | 147 | 2016 |
| Psychological Factors on Food Neophobia among the Young Culinarian in Malaysia: Novel Food Preferences R Muhammad, MA Ibrahim, R Ahmad, F Hanan Procedia-Social and Behavioral Sciences 222, 358-366, 2016 | 51 | 2016 |
| Factors Influencing Customers Patronizing Mamak Restaurants–A Survey in Shah Alam ASM Ramly, R Ahmad, SN Ahmadin Conference on Second National Educators Conference, 2003 | 18 | 2003 |
| Psychological determinants of food neophobia and young culinarians MA Ibrahim, R Ahmad, MSM Zahari, FA Hanan Hospitality and Tourism: Synergizing Creativity and Innovation in Research, 249, 2013 | 6 | 2013 |
| Food blog: Examining the blog trustworthiness and purchase intention behavior WI Wan-Ruzanna, A Zaileen-Elina, A Roslina, WI Wan-Mahirah Theory and Practice in Hospitality and Tourism Research, 161, 2014 | 3 | 2014 |
| Gastronomy in Malay feasts: Sociological changes and modernization MRA Shuhaida, MSM Zahari, A Roslina, M Rosmaliza Current Issues in Hospitality and Tourism: Research and Innovations, 401, 2012 | | 2012 |
| Gastronomy in Malay feasts MR Alina Shuhaida, M Zahari, A Roslina, M Rosmaliza, SACM Ali International Hospitality and Tourism Conference, IHTC 2012, 2012 | | 2012 |
| Food and Malaysian Climbers at High Altitudes RAMSM Zahari, Z Othman | | 2010 |
| Psychological determinants of food neophobia and young culinarians MAIR Ahmad, MSM Zahari, FA Hanan | | |
| The 3rd Asia-Pacific CHRIE (APacCHRIE) Conference 2005 S Ibrahim, R Ahmad | | |
| Gastronomy In Malay Feasts: Sociological Changes And Modenization MRMAE M.R.Alina Shuhaida, M.S.Mohd Zahari,A.Roslina Current Issues In Hospitality And Tourism Research And Innovation, 0 | | |
| Psychological Determinants Of Food Neophobia And Young Culinarians MSMZFAH M.A.Ibrabhim,R.Ahmad Hospitality And Tourism - Synergizing Creativity And Innovation In Research, 0 | | |
| Food Review (Blog) And Customer Purchase Intention Behavior: A case Study On Fried chillies Website AR W.I.Wan-Ruzanna, A.Zaileen Hospitality And Tourism - Synergizing Creativity And Innovation In Research, 0 | | |
| Food-Blog:Examining The Blog Trustworthiness And Purchase Intention Behavior WIWRAR A.Zaileen Elina Theory And Practice In Hospitality And Tourism Research, 0 | | |
| A Conceptual Framework On Perceived Values, Satisfaction And Behavioral Intention Of Medical Tourism RA N.Aa.M.Zain,M.S.M. Zahari, M.H. Hanafiah Int. Hospitality & Tourism Conference, 0 | | |
