Kaifu Zhang
Kaifu Zhang
Assistant Professor of Marketing, Carnegie Mellon University
Verified email at andrew.cmu.edu
TitleCited byYear
Contextual advertising
K Zhang, Z Katona
Marketing Science 31 (6), 980-994, 2012
612012
Content contributor management and network effects in a UGC environment
K Zhang, T Evgeniou, V Padmanabhan, E Richard
Marketing Science 31 (3), 433-447, 2012
572012
Differentiation with user-generated content
K Zhang, M Sarvary
Management Science 61 (4), 898-914, 2014
56*2014
A new approach to fake finger detection based on skin elasticity analysis
J Jia, L Cai, K Zhang, D Chen
International Conference on Biometrics, 309-318, 2007
482007
The two facets of the exploration-exploitation dilemma
K Zhang, W Pan
2006 IEEE/WIC/ACM International Conference on Intelligent Agent Technology …, 2006
202006
Breaking free of a stereotype: Should a domestic brand pretend to be a foreign one?
K Zhang
Marketing Science 34 (4), 539-554, 2015
19*2015
Community Leaders or Entertainment Workers? Incentivizing Content Generation in Social Media
K Zhang, PP Zubcsek
INSEAD Working Paper, 2011
62011
Matchmaker competition and technology provision
Y Wu, K Zhang, V Padmanabhan
Journal of Marketing Research 55 (3), 396-413, 2018
42018
Freemium as an Optimal Strategy for Market Dominant Firms
Z Shi, K Zhang, K Srinivasan
Marketing Science 38 (1), 150-169, 2019
32019
Who Benefits from Targeted Advertising
V Marotta, K Zhang, A Acquisti
FTC Comment, October 8, 2015
32015
The Welfare Impact of Targeted Advertising
V Marotta, K Zhang, A Acquisti
Available at SSRN 2951322, 2017
22017
The matchmaker's dilemma
Y Wu, K Zhang, V Padmanabhan
Working paper, INSEAD, 2013
22013
Feature overload
K Zhang, P Padmanabhan
INSEAD Working Paper, 2011
22011
A theorem of the maximin and applications to Bayesian zero-sum games
T Van Zandt, K Zhang
International Journal of Game Theory 40 (2), 289-308, 2011
22011
The Welfare and Allocative Impact of Targeted Advertising
V Marotta, K Zhang, A Acquisti
2015
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Articles 1–15