| Understanding# WorldEnvironmentDay user opinions in Twitter: A topic-based sentiment analysis approach A Reyes-Menendez, J Saura, C Alvarez-Alonso International journal of environmental research and public health 15 (11), 2537, 2018 | 20 | 2018 |
| Do online comments affect environmental management? Identifying factors related to environmental management and sustainability of hotels J Saura, A Reyes-Menendez, C Alvarez-Alonso Sustainability 10 (9), 3016, 2018 | 18 | 2018 |
| Users acceptance of location-based marketing apps in tourism sector: An exploratory analysis P Palos-Sanchez, JR Saura, A Reyes-Menendez, IV Esquivel Journal of Spatial and Organizational Dynamics 6 (3), 258-270, 2018 | 15 | 2018 |
| Marketing a través de Aplicaciones Móviles de Turismo (M-Tourism). Un estudio exploratorio A Saura, J.R., Palos-Sánchez, P. & Reyes-Menendez International Journal of World of Tourism 4 (8), 45-56, 2017 | 15* | 2017 |
| Understanding user behavioral intention to adopt a search engine that promotes sustainable water management A Reyes-Menendez, J Saura, P Palos-Sanchez, J Alvarez-Garcia Symmetry 10 (11), 584, 2018 | 13 | 2018 |
| Comparing a traditional approach for financial Brand Communication Analysis with a Big Data Analytics technique JR Saura, BR Herráez, A Reyes-Menendez IEEE Access 7, 37100-37108, 2019 | 10 | 2019 |
| Un Análisis de Sentimiento en Twitter con Machine Learning: Identificando el sentimiento sobre las ofertas de# BlackFriday JR Saura, A Reyes-Menendez, P Palos-Sanchez Revista Espacios 39 (16), 75, 2018 | 9 | 2018 |
| Understanding the influence of wireless communications and Wi-Fi access on customer loyalty: A behavioral model system A Reyes-Menendez, PR Palos-Sanchez, JR Saura, F Martin-Velicia Wireless Communications and Mobile Computing 2018, 2018 | 8 | 2018 |
| Crowdfunding y financiación 2.0. Un estudio exploratorio sobre el turismo cultural A Reyes-Menendez, JR Saura, P Palos-Sánchez International Journal of Information Systems and Tourism (IJIST) 3 (1), 23-34, 2018 | 4 | 2018 |
| The impact of e-WOM on Hotels Management Reputation: Exploring TripAdvisor Review Credibility with the ELM model A Reyes-Menendez, JR Saura, JG Martinez-Navalon IEEE Access, 2019 | 3 | 2019 |
| Mapping multispectral Digital Images using a Cloud Computing software: applications from UAV images JR Saura, A Reyes-Menendez, P Palos-Sanchez Heliyon 5 (2), e01277, 2019 | 2 | 2019 |
| LA INICIATIVA PRIVADA COMO MEDIO DE ACTIVACIÓN DEL PATRIMONIO HISTÓRICO CULTURAL: EL CASO PALACIO DE ALDOVEA A Reyes-Menendez Estudios DE Economía Aplicada 36, 3, 2018 | 1 | 2018 |
| Juventud y Marketing Digital: principales técnicas y perfiles profesionales del sector JR Saura, FRD Navalpotro, AR Menendez Revista de Estudios de Juventud, 117-127, 2017 | 1 | 2017 |
| The Digital Tourism Business: A Systematic Review of Essential Digital Marketing Strategies and Trends JR Saura, A Reyes-Menendez, PR Palos-Sanchez Digital Marketing Strategies for Tourism, Hospitality, and Airline …, 2020 | | 2020 |
| Are Black Friday Deals Worth It? Mining Twitter Users’ Sentiment and Behavior Response JR Saura, A Reyes-Menendez, P Palos-Sanchez Journal of Open Innovation: Technology, Market, and Complexity 5 (3), 58, 2019 | | 2019 |
| Modelos de Adopción de Tecnologías de la Información y Cloud Computing en las Organizaciones P Palos-Sanchez, A Reyes-Menendez, JR Saura Información tecnológica 30 (3), 3-12, 2019 | | 2019 |
| Mapping multispectral Digital Images using a Cloud Computing software: applications from UAV images PR Palos Sánchez, JR Saura, A Reyes Menéndez Elsevier Ltd, 2019 | | 2019 |
| Capítulo 8 El nuevo marketing en la pyme: oportunidades estratégicas de internet JR Saura, P Palos-Sánchez, A Reyes-Menéndez y Marketing, 218, 0 | | |
| Innovación Docente y Redes Sociales: Twitter como herramienta de comunicación docente a través de comunidades digitales JR Saura, A Reyes-Menendez, P Palos-Sanchez | | |
| Discovering UGC communities to drive Marketing strategies: Leveraging Data visualization JR Saura, A Reyes-Menendez, P Palos-Sanchez, F Filipe | | |
José Ramón SauraDigital Marketing Lecturer, Universidad Rey Juan CarlosVerified email at urjc.es