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Ana Reyes-Menendez
Ana Reyes-Menendez
Associate Professor (tenured) Universidad Rey Juan Carlos
Dirección de correo verificada de urjc.es - Página principal
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The impact of e-WOM on hotels management reputation: exploring tripadvisor review credibility with the ELM model
A Reyes-Menendez, JR Saura, JG Martinez-Navalon
Ieee Access 7, 68868-68877, 2019
2122019
Understanding# WorldEnvironmentDay user opinions in Twitter: A topic-based sentiment analysis approach
A Reyes-Menendez, JR Saura, C Alvarez-Alonso
International journal of environmental research and public health 15 (11), 2537, 2018
2062018
The importance of behavioral data to identify online fake reviews for tourism businesses: A systematic review
A Reyes-Menendez, JR Saura, F Filipe
PeerJ Computer Science 5, e219, 2019
1392019
Comparing a traditional approach for financial Brand Communication Analysis with a Big Data Analytics technique
JR Saura, BR Herráez, A Reyes-Menendez
IEEE access 7, 37100-37108, 2019
1262019
Modelos de Adopción de Tecnologías de la Información y Cloud Computing en las Organizaciones
P Palos-Sanchez, A Reyes-Menendez, JR Saura
Información tecnológica 30 (3), 3-12, 2019
1112019
Exploring key indicators of social identity in the# MeToo era: Using discourse analysis in UGC
A Reyes-Menendez, JR Saura, SB Thomas
International Journal of Information Management 54, 102129, 2020
1052020
Do online comments affect environmental management? Identifying factors related to environmental management and sustainability of hotels
JR Saura, A Reyes-Menendez, C Alvarez-Alonso
Sustainability 10 (9), 3016, 2018
982018
Consumer behavior in the digital age
JR Saura, A Reyes-Menendez, N Matos, MB Correia, P Palos-Sanchez
Journal of spatial and organizational dynamics 8 (3), 190-196, 2020
872020
Marketing a través de Aplicaciones Móviles de Turismo (M-Tourism). Un estudio exploratorio
A Saura, J.R., Palos-Sánchez, P. & Reyes-Menendez
International Journal of World of Tourism 4 (8), 45-56, 2017
81*2017
Understanding online consumer behavior and eWOM strategies for sustainable business management in the tourism industry
A Reyes-Menendez, MB Correia, N Matos, C Adap
Sustainability 12 (21), 8972, 2020
792020
Users acceptance of location-based marketing apps in tourism sector: an exploratory analysis
PR Palos Sánchez, JR Saura, A Reyes Menéndez, I Vásquez Esquivel
Journal of Spatial and Organizational Dynamic, 6 (3), 258-270., 2018
742018
Are black Friday deals worth it? Mining Twitter users’ sentiment and behavior response
JR Saura, A Reyes-Menendez, P Palos-Sanchez
Journal of Open Innovation: Technology, Market, and Complexity 5 (3), 58, 2019
692019
Understanding user behavioral intention to adopt a search engine that promotes sustainable water management
A Reyes-Menendez, JR Saura, PR Palos-Sanchez, J Alvarez-Garcia
Symmetry 10 (11), 584, 2018
672018
Understanding the Influence of Wireless Communications and Wi‐Fi Access on Customer Loyalty: A Behavioral Model System
A Reyes-Menendez, PR Palos-Sanchez, JR Saura, F Martin-Velicia
Wireless Communications and Mobile Computing 2018 (1), 3487398, 2018
642018
The digital tourism business: A systematic review of essential digital marketing strategies and trends
JR Saura, A Reyes-Menendez, PR Palos-Sanchez
Digital marketing strategies for tourism, hospitality, and airline …, 2020
542020
Marketing challenges in the# MeToo era: Gaining business insights using an exploratory sentiment analysis
A Reyes-Menendez, JR Saura, F Filipe
Heliyon 6 (3), 2020
532020
The role of consumer data in marketing: A research agenda
L Blasco-Arcas, HHM Lee, MN Kastanakis, M Alcañiz, ...
Journal of business research 146, 436-452, 2022
502022
Gaining a deeper understanding of nutrition using social networks and user-generated content
JR Saura, A Reyes-Menendez, SB Thomas
Internet Interventions 20, 100312, 2020
502020
Un Análisis de Sentimiento en Twitter con Machine Learning: Identificando el sentimiento sobre las ofertas de# BlackFriday
JR SAURA, A Reyes-Menéndez, P PALOS-SANCHEZ
Revista Espacios 39 (42), 2018
502018
How to extract meaningful insights from UGC: a knowledge-based method applied to education
JR Saura, A Reyes-Menendez, DR Bennett
Applied Sciences 9 (21), 4603, 2019
482019
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Artículos 1–20