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Alicia Barroso
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Cited by
Year
Product proliferation strategies and firm performance: The moderating role of product space complexity
A Barroso, MS Giarratana
Strategic Management Journal 34 (12), 1435-1452, 2013
1112013
Advertising and consumer awareness of new, differentiated products
A Barroso, G Llobet
Journal of Marketing Research 49 (6), 773-792, 2012
1112012
Corporate social responsibility and inventory policy
L Barcos, A Barroso, J Surroca, JA Tribó
International Journal of Production Economics 143 (2), 580-588, 2013
592013
Crowding, satiation, and saturation: The days of television series' lives
A Barroso, MS Giarratana, S Reis, O Sorenson
Strategic Management Journal 37 (3), 565-585, 2016
352016
Product portfolio performance in new foreign markets: The EU trademark dual system
A Barroso, MS Giarratana, M Pasquini
Research Policy 48 (1), 11-21, 2019
292019
Advertising and consumer awareness of a new product
A Barroso
Centre for Economic Policy Research Paper 3, 1-30, 2008
262008
Brand Adaptation as a Dynamic Capability in Entry Mode: The case of Spanish Automobile Market
A Barroso, M Giarratana, M Pasquini
DRUID conference paper, 2015
22015
Informative Promotional Claims and Authenticity: A study of COVID Highlights in Restaurants
A Barroso, S Reis, X Qu
Academy of Management Proceedings 2022 (1), 14062, 2022
2022
Costs of Resource Redeployment Strategy under Learning Effects for Diversified Firms
A Barroso, MS Giarratana, S Reis
Academy of Management Proceedings 2022 (1), 10670, 2022
2022
Advertising and consumer awareness
A Barroso, G Llobet
Documentos de Trabajo (CEMFI), 1-44, 2011
2011
Advertising and consumer choice: A model for the Spanish automobile industry of the 90 s
A Barroso
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Articles 1–11