| Responsive and proactive stakeholder orientation in public universities: antecedents and consequences MC Alarcón-del-Amo, C Casablancas-Segura, J Llonch Higher education 72 (2), 131-151, 2016 | 49 | 2016 |
| Stakeholder orientation in public universities: A conceptual discussion and a scale development J Llonch, C Casablancas-Segura, MC Alarcón-del-Amo Spanish journal of marketing-esic 20 (1), 41-57, 2016 | 22 | 2016 |
| Segmenting public universities based on their stakeholder orientation C Casablancas-Segura, J Llonch International Journal of Educational Management 33 (4), 614-628, 2019 | 13 | 2019 |
| Strategic marketing and stakeholder orientation in the spanish public universities: an empirical analysis C Casablancas Segura Universitat Autònoma de Barcelona,, 2015 | 3 | 2015 |
| Estudi i aplicacions de la Web Social a la gestió empresarial de les PIMES de Sabadell. Estudi des de la perspectiva del consumidor i de l'empresa C Casablancas-Segura, R Gallo, P López-Belbeze, T Rimac | | 2016 |
| Revista Española de Investigación de Marketing ESIC J Llonch, C Casablancas-Segura, MC Alarcón-del-Amo | | 2016 |
| SPANISH JOURNAL OF MARKETING-ESIC J Llonch, C Casablancas-Segura, MC Alarcón-del-Amo | | 2016 |
| Comptabilitat de gestió C Casablancas Segura | | 2011 |
| Comptabilitat de costos C Casablancas Segura | | 2010 |
María-del-Carmen Alarcón-del-Amo (...University of Murcia (Spain)Dirección de correo verificada de um.es
