| Native advertising, or how to stretch editorial to sponsored content within a transmedia branding era S Matteo, C Dal Zotto Handbook of media branding, 169-185, 2015 | 135 | 2015 |
| Branding with social media at RTS S Matteo, G Spolaor, CD Zotto Handbook of Social Media Management: Value Chain and Business Models in …, 2013 | 6 | 2013 |
| Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets S Matteo, G Spolaor, C Dal Zotto, M Friedrichsen, W Mühl-Benninghaus Springer, 2013 | 4 | 2013 |
| Attitudes toward Online Game Advertising S Matteo University of Lugano, 2008 | 1 | 2008 |
| La Radio et les Jeunes C Dal Zotto, S Matteo, C Jeanrenaud 4me Atelier Radiophonique Romand, 2013 | | 2013 |
| Branding with Social Media C Dal Zotto, S Matteo, G Spolaor Handbook of Social Media Management, 591-602, 2013 | | 2013 |
| Brand Alliances between Firms and Employees in the Media Industry: The case of Co-Branding C Dal Zotto, S Matteo European Media Management Education Association Annual Conference, 2012 | | 2012 |
| Corporate Branding of Public Television through Social Media: The case of RTS C Dal Zotto, S Matteo, G Spolaor International Conference for Media Brand Management, 2011 | | 2011 |
| Media Branding S Matteo | | |
