| Religious tourism–a review of the literature AG Rashid Journal of Hospitality and Tourism Insights 1 (2), 150-167, 2018 | 86 | 2018 |
| Female entrepreneurs–a review of the literature and proposed conceptual framework MU Anwar, AG Rashid Proceedings of 2nd International Conference on Business Management …, 2012 | 76 | 2012 |
| Interest free micro credit loans: Pakistani female entrepreneurs AG Rashid, L Ejaz Journal of Islamic Marketing, 2019 | 33 | 2019 |
| Deciphering brand loyalty through brand association and emotional confidence. AG Rashid, WH Rizvi, H Amir IBA Business Review 15 (1), 2020 | 8 | 2020 |
| Offshore outsourcing of IT services as new service development: the role of change and its management AG Rashid Journal of Organizational Change Management 25 (3), 445-461, 2012 | 6 | 2012 |
| Brand Association and Emotional Confidence: Determinants of Brand Loyalty: An Abstract WH Rizvi, AG Rashid, H Amir Academy of Marketing Science Annual Conference, 11-11, 2018 | 3 | 2018 |
| Meezan bank: Category leader in Islamic banking AG Rashid, O Usmani, L Ejaz, H Faraz Emerald Emerging Markets Case Studies, 2017 | 3 | 2017 |
| One agricultural family's story AG Rashid, SZ Haroon, A Nasir Emerald Emerging Markets Case Studies 4 (3), 1-16, 2014 | 1 | 2014 |
| Exploring brand symbolism amongst 10 year-old urban Pakistani children. S Husain, AG Rashid IBA Business Review 13 (2), 2018 | | 2018 |
| Haseen Habib: 50 years in fire protection services A Zia, AG Rashid, L Ejaz Emerald Emerging Markets Case Studies 7 (1), 1-21, 2017 | | 2017 |
| Baker Street FN Baig, AG Rashid Emerald Emerging Markets Case Studies 6 (1), 1-22, 2016 | | 2016 |
| The Express Tribune: touching the tricky price point L Ejaz, AG Rashid, K Bari Emerald Emerging Markets Case Studies, 2015 | | 2015 |
| Offshore outsourcing of IT services as new service development: The role of change and its management A Gul Rashid Journal of Organizational Change Management 25 (3), 445-461, 2012 | | 2012 |
| Parallel Session: Home-based female entrepreneurs in Pakistan: an exploratory case study F Salman, AG Rashid | | 2012 |
| Vote of Thanks AG Rashid | | 2012 |
| Cardosa's quest for certification AG Rashid International Journal of Case Studies in Management 9 (2), 2011 | | 2011 |
| A Practical Approach to E-commerce: IT Employment Website AG Rashid | | 2001 |
| The Offshore Outsourcing of IT Services From A New Service Development Perspective Dr. Amber Gul Rashid AG Rashid | | |
