| Constraints and motivators: A new model to explain sport consumer behavior YK Kim, G Trail Journal of sport management 24 (2), 190-210, 2010 | 408 | 2010 |
| A conceptual framework for understanding relationships between sport consumers and sport organizations: A relationship quality approach YK Kim, G Trail Journal of sport management 25 (1), 57-69, 2011 | 279 | 2011 |
| The influence of relationship quality on sport consumption behaviors: An empirical examination of the relationship quality framework YK Kim, G Trail, YJ Ko Journal of Sport Management 25 (6), 576-592, 2011 | 233 | 2011 |
| A reconceptualization of brand image JL Lee, JD James, YK Kim International journal of business administration 5 (4), 1, 2014 | 224 | 2014 |
| Factors influencing sponsorship effectiveness: A meta-analytic review and research synthesis Y Kim, HW Lee, MJ Magnusen, M Kim Journal of Sport Management 29 (4), 408-425, 2015 | 164 | 2015 |
| Sport consumer behavior: A test for group differences on structural constraints GT Trail, MJ Robinson, YK Kim Sport Marketing Quarterly 17 (4), 190, 2008 | 157 | 2008 |
| The role of psychological contract in intention to continue volunteering M Kim, GT Trail, J Lim, YK Kim Journal of Sport Management 23 (5), 549-573, 2009 | 151 | 2009 |
| Exploring the role of emotions on sport consumers' behavioral and cognitive responses to marketing stimuli DH Kwak, YK Kim, ER Hirt European Sport management quarterly 11 (3), 225-250, 2011 | 127 | 2011 |
| The role of involvement and identification on event quality perceptions and satisfaction YJ Ko, YK Kim, MK Kim, JH Lee Asia Pacific Journal of Marketing and Logistics, 2010 | 124 | 2010 |
| Impact of Mega Sport Events on Destination Image and Country Image. J Kim, JH Kang, YK Kim Sport Marketing Quarterly 23 (3), 2014 | 123 | 2014 |
| Transformational leadership and organizational citizenship behavior: Mediating role of affective commitment YH Lee, B Woo, Y Kim International Journal of Sports Science & Coaching 13 (3), 373-382, 2018 | 116 | 2018 |
| The impact of relationship quality on attitude toward a sponsor YK Kim, YJ Ko, J James Journal of Business & Industrial Marketing, 2011 | 116 | 2011 |
| Psychological capital in sport organizations: Hope, efficacy, resilience, and optimism among employees in sport (HEROES) M Kim, PL Perrewé, YK Kim, ACH Kim European Sport Management Quarterly 17 (5), 659-680, 2017 | 107 | 2017 |
| User-versus mainstream-media-generated content: Media source, message valence, and team identification and sport consumers’ response DH Kwak, YK Kim, MH Zimmerman International Journal of Sport Communication 3 (4), 402-421, 2010 | 99 | 2010 |
| User-versus mainstream-media-generated content: Media source, message valence, and team identification and sport consumers’ response DH Kwak, YK Kim, MH Zimmerman International Journal of Sport Communication 3 (4), 402-421, 2010 | 99 | 2010 |
| Sports consumer-team relationship quality: Development and psychometric evaluation of a scale YK Kim, GT Trail, B Woo, J Zhang International Journal of Sports Marketing and Sponsorship 12 (3), 57-74, 2011 | 98 | 2011 |
| Martial arts participation: Consumer motivation YJ Ko, YK Kim International Journal of Sports Marketing and Sponsorship 11 (2), 2-20, 2010 | 98 | 2010 |
| Factors influencing spectator sports consumption: NCAA women's college basketball GT Trail, YK Kim International Journal of Sports Marketing and Sponsorship 13 (1), 55-77, 2011 | 95 | 2011 |
| Marketing pro-environmental venues in professional sport: Planting seeds of change among existing and prospective consumers TB Kellison, YK Kim Journal of sport management 28 (1), 34-48, 2014 | 90 | 2014 |
| The impact of cause-related marketing (CRM) in spectator sport KT Kim, DH Kwak, YK Kim Journal of management & organization 16 (4), 515-527, 2010 | 89 | 2010 |
Galen TrailSeattle UniversityVerified email at seattleu.edu
