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Morris B. Holbrook
Morris B. Holbrook
W. T. Dillard Professor Emeritus of Business, Columbia University
Dirección de correo verificada de columbia.edu
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The experiential aspects of consumption: Consumer fantasies, feelings, and fun
MB Holbrook, EC Hirschman
Journal of consumer research 9 (2), 132-140, 1982
131131982
The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty
A Chaudhuri, MB Holbrook
Journal of marketing 65 (2), 81-93, 2001
100302001
Hedonic consumption: emerging concepts, methods and propositions
EC Hirschman, MB Holbrook
Journal of marketing 46 (3), 92-101, 1982
86161982
Consumer value
MB Holbrook
A framework for analysis and research, 1999
4612*1999
The nature of customer value: an axiology of services in the consumption experience
MB Holbrook
Service quality: New directions in theory and practice 21 (1), 21-71, 1994
29841994
Assessing the role of emotions as mediators of consumer responses to advertising
MB Holbrook, R Batra
Journal of consumer research 14 (3), 404-420, 1987
25371987
The varieties of consumption experience: comparing two typologies of emotion in consumer behavior
WJ Havlena, MB Holbrook
Journal of consumer research 13 (3), 394-404, 1986
14501986
On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity
M Addis, MB Holbrook
Journal of Consumer Behaviour: An International Research Review 1 (1), 50-66, 2001
13862001
Quality and value in the consumption experience: Phaedrus rides again
MB Holbrook, KP Corfman
Perceived quality 31 (2), 31-57, 1985
13351985
Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay
MB Holbrook
Journal of business research 59 (6), 714-725, 2006
12472006
Consumer research
MB Holbrook
Sage, 1995
1137*1995
Nostalgia and consumption preferences: Some emerging patterns of consumer tastes
MB Holbrook
Journal of Consumer research 20 (2), 245-256, 1993
11301993
Consumer responses to advertising: The effects of ad content, emotions, and attitude toward the ad on viewing time
TJ Olney, MB Holbrook, R Batra
Journal of consumer research 17 (4), 440-453, 1991
9031991
Play as a consumption experience: The roles of emotions, performance, and personality in the enjoyment of games
MB Holbrook, RW Chestnut, TA Oliva, EA Greenleaf
Journal of consumer research 11 (2), 728-739, 1984
8911984
Some exploratory findings on the development of musical tastes
MB Holbrook, RM Schindler
Journal of consumer research 16 (1), 119-124, 1989
8321989
The millennial consumer in the texts of our times: Experience and entertainment
MB Holbrook
Journal of Macromarketing 20 (2), 178-192, 2000
8052000
Beyond attitude structure: Toward the informational determinants of attitude
MB Holbrook
Journal of marketing research 15 (4), 545-556, 1978
7951978
Product-class effects on brand commitment and brand outcomes: The role of brand trust and brand affect
A Chaudhuri, MB Holbrook
Journal of Brand Management 10 (1), 33-58, 2002
6922002
Echoes of the dear departed past: Some work in progress on nostalgia
MB Holbrook, RM Schindler
ACR North American Advances, 1991
6231991
Age, sex, and attitude toward the past as predictors of consumers’ aesthetic tastes for cultural products
MB Holbrook, RM Schindler
Journal of Marketing research 31 (3), 412-422, 1994
6181994
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