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Naresh Malhotra
Naresh Malhotra
Regents' Professor Emeritus, Georgia Institute of Technology, USA
Dirección de correo verificada de scheller.gatech.edu - Página principal
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Citado por
Citado por
Año
Marketing research: an applied prientation
NK Malhotra
pearson, 2020
31748*2020
Pesquisa de Marketing-: uma orientação aplicada
NK Malhotra
Bookman Editora, 2019
25619*2019
Internet users' information privacy concerns (IUIPC): The construct, the scale, and a causal model
NK Malhotra, SS Kim, J Agarwal
Information systems research 15 (4), 336-355, 2004
41732004
Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆
C Mathwick, N Malhotra, E Rigdon
Journal of retailing 77 (1), 39-56, 2001
38882001
Common method variance in IS research: A comparison of alternative approaches and a reanalysis of past research
NK Malhotra, SS Kim, A Patil
Management science 52 (12), 1865-1883, 2006
35342006
Basic marketing research: Integration of social media
NK Malhotra
Pearson, 2012
2153*2012
Riset pemasaran pendekatan terapan
NK Malhotra
Jakarta: PT. Indeks Kelompok Gramedia, 2005
1851*2005
Operations management: Processes and supply chains
LJ Krajewski, MK Malhotra
Pearson, 2022
15542022
A longitudinal model of continued IS use: An integrative view of four mechanisms underlying postadoption phenomena
SS Kim, NK Malhotra
Management science 51 (5), 741-755, 2005
14262005
Information load and consumer decision making
NK Malhotra
Journal of consumer research 8 (4), 419-430, 1982
13401982
Self concept and product choice: An integrated perspective
NK Malhotra
Journal of Economic Psychology 9 (1), 1-28, 1988
10691988
The effect of dynamic retail experiences on experiential perceptions of value: an Internet and catalog comparison
C Mathwick, NK Malhotra, E Rigdon
Journal of retailing 78 (1), 51-60, 2002
10112002
Methodological issues in cross‐cultural marketing research: A state‐of‐the‐art review
NK Malhotra, J Agarwal, M Peterson
International marketing review 13 (5), 7-43, 1996
8331996
A scale to measure self-concepts, person concepts, and product concepts
NK Malhotra
Journal of marketing research 18 (4), 456-464, 1981
8201981
Research note—two competing perspectives on automatic use: A theoretical and empirical comparison
SS Kim, NK Malhotra, S Narasimhan
Information systems research 16 (4), 418-432, 2005
6302005
Pesquisa de marketing: foco na decisão
NK Malhotra
São Paulo: Pearson Prentice Hall, 2011
6152011
Marketingkutatás
NK Malhotra, A Irma
Akademia Kiado, 2009
6002009
Riset Pemasaran Pendekatan Terapan Jilid 1
NK Malhotra
Jakarta: PT Index, 2009
5552009
Dimensions of service quality in developed and developing economies: multi‐country cross‐cultural comparisons
NK Malhotra, FM Ulgado, J Agarwal, G Shainesh, L Wu
International marketing review 22 (3), 256-278, 2005
4832005
Reflections on the information overload paradigm in consumer decision making
NK Malhotra
Journal of consumer research 10 (4), 436-440, 1984
4561984
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Artículos 1–20