| E-mail survey response rates: A review KB Sheehan Journal of computer-mediated communication 6 (2), JCMC621, 2001 | 2568 | 2001 |
| An analysis of data quality: Professional panels, student subject pools, and Amazon's Mechanical Turk J Kees, C Berry, S Burton, K Sheehan Journal of advertising 46 (1), 141-155, 2017 | 1026 | 2017 |
| Dimensions of privacy concern among online consumers KB Sheehan, MG Hoy Journal of public policy & marketing 19 (1), 62-73, 2000 | 899 | 2000 |
| Response variation in e-mail surveys: An exploration. KB Sheehan, SJ McMillan Journal of advertising research 39 (4), 45-45, 1999 | 686 | 1999 |
| An investigation of gender differences in on-line privacy concerns and resultant behaviors KB Sheehan Journal of interactive marketing 13 (4), 24-38, 1999 | 570 | 1999 |
| Toward a typology of Internet users and online privacy concerns KB Sheehan The information society 18 (1), 21-32, 2002 | 554 | 2002 |
| Using e-mail to survey Internet users in the United States: Methodology and assessment KB Sheehan, MG Hoy Journal of Computer-Mediated Communication 4 (3), JCMC435, 1999 | 523 | 1999 |
| Crowdsourcing research: data collection with Amazon’s Mechanical Turk KB Sheehan Communication Monographs 85 (1), 140-156, 2018 | 490 | 2018 |
| Flaming, complaining, abstaining: How online users respond to privacy concerns KB Sheehan, MG Hoy Journal of advertising 28 (3), 37-51, 1999 | 468 | 1999 |
| Controversies in contemporary advertising KB Sheehan Sage Publications, 2013 | 365 | 2013 |
| Sprinting a media marathon: Uses and gratifications of binge-watching television through Netflix M Pittman, K Sheehan First Monday, 2015 | 325 | 2015 |
| Using qualitative research in advertising: Strategies, techniques, and applications MA Morrison, E Haley, KB Sheehan, RE Taylor Sage Publications, 2011 | 267 | 2011 |
| Amazon's Mechanical Turk for academics: The HIT handbook for social science research. KB Sheehan, M Pittman Melvin & Leigh, Publishers, 2016 | 238 | 2016 |
| Advertising media planning: a brand management approach LD Kelley, KB Sheehan, L Dobias, DE Koranda, DW Jugenheimer Routledge, 2022 | 194 | 2022 |
| Re-weaving the web: Integrating print and online communications KB Sheehan, C Doherty Journal of interactive marketing 15 (2), 47-59, 2001 | 128 | 2001 |
| The creativity challenge: media confluence and its effects on the evolving advertising industry KB Sheehan, DK Morrison Journal of interactive advertising 9 (2), 40-43, 2009 | 110 | 2009 |
| Online research methodology: Reflections and speculations KB Sheehan Journal of Interactive Advertising 3 (1), 56-61, 2002 | 103 | 2002 |
| Special issue on green advertising: Revisiting green advertising and the reluctant consumer K Sheehan, L Atkinson Journal of Advertising 41 (4), 5-7, 2012 | 96 | 2012 |
| “Tax” and “fee” message frames as inhibitors of plastic bag usage among shoppers: A social marketing application of the theory of planned behavior S Muralidharan, K Sheehan Social Marketing Quarterly 22 (3), 200-217, 2016 | 95 | 2016 |
| Advertising strategy and effective advertising: Comparing the USA and Australia CF Frazer, KB Sheehan, CH Patti Journal of Marketing Communications 8 (3), 149-164, 2002 | 85 | 2002 |
Matthew PittmanUniversity of TennesseeDirección de correo verificada de utk.edu
