Natalia Vila Lopez
Natalia Vila Lopez
Dirección de correo verificada de uv.es
Título
Citado por
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Año
Consumer perceptions of product packaging
O Ampuero, N Vila
Journal of consumer marketing, 2006
8552006
Market orientation and innovation: an inter‐relationship analysis
J Aldas‐Manzano, I Küster, N Vila
European Journal of Innovation Management, 2005
2062005
Desarrollo y validación de escalas de medida en marketing
NV López, IK Boluda, JA Manzano
Servei de Publicacions, Facultat de Ciències Econòmiques i Empresarials …, 2000
1562000
The importance of innovation in international textile firms
N Vila, I Kuster
European journal of marketing, 2007
1282007
Consumer feelings and behaviours towards well designed websites
N Vila, I Kuster
Information & Management 48 (4-5), 166-177, 2011
1172011
Adaptation of marketing activities to cultural and social context: Gender role portrayals and sexism in Spanish commercials
M Royo-Vela, J Aldas-Manzano, I Küster, N Vila
Sex Roles 58 (5-6), 379-390, 2008
1022008
The role of packaging in positioning an orange juice
N Vila, O Ampuero
Journal of Food Products Marketing 13 (3), 21-48, 2007
1002007
Event‐brand transfer in an entertainment service: experiential marketing
N Vila‐López, MC Rodríguez‐Molina
Industrial Management & Data Systems, 2013
842013
Competitive positioning and market orientation: two interrelated constructs
E Bigné, N Vila‐López, I Küster‐Boluda
European Journal of Innovation Management, 2000
722000
The market orientation-innovation-success relationship: The role of internationalization strategy
I Küster, N Vila
Innovation 13 (1), 36-54, 2011
712011
La dirección de empresas ante los retos del siglo XXI: Homenaje al profesor Juan José Renau Piqueras
M Menguzzato
Publicacions de la Universitat de València, 2009
60*2009
The concept mapping approach in marketing: an application in the travel agencies sector
JE Bigné, J Aldás‐Manzano, I Küster, N Vila
Qualitative Market Research: An International Journal, 2002
592002
How does the online service level influence consumers’ purchase intentions before a transaction? A formative approach
I Küster, N Vila, P Canales
European journal of management and business economics 25 (3), 111-120, 2016
492016
Successful SME web design through consumer focus groups
I Küster, N Vila
International Journal of Quality & Reliability Management, 2011
472011
Brand identity documentation: a cross‐national examination of identity standards manuals
B Jordá‐Albiñana, O Ampuero‐Canellas, N Vila, JI Rojas‐Sola
International Marketing Review, 2009
472009
Roles de género y sexismo en la publicidad de las revistas españolas: un análisis de las tres últimas décadas del siglo XX
M Royo-Vela, I Küster-Boluda, N Vila-López
Servicio de Publicaciones de la Universidad de Navarra, 2005
452005
Efectos de la RSC sobre el consumidor: una aplicación al sector de transporte público terrestre
N Vila, C Gimeno-Martínez
Innovar. Revista de Ciencias Administrativas y Sociales 20 (38), 235-255, 2010
382010
Gender role portrayals and sexism in Spanish magazines
M Royo‐Vela, J Aldás‐Manzano, I Küster‐Boluda, N Vila‐Lopez
Equal Opportunities International, 2007
372007
Export barriers and strategic grouping
NV Lopez
Journal of Global Marketing 20 (2-3), 17-29, 2007
372007
A comparison of marketing teaching methods in North American and European universities
I Küster, N Vila
Marketing Intelligence & Planning, 2006
352006
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
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