Cristel Antonia Russell
Cristel Antonia Russell
Dirección de correo verificada de pepperdine.edu
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Investigating the effectiveness of product placements in television shows: The role of modality and plot connection congruence on brand memory and attitude
CA Russell
Journal of consumer research 29 (3), 306-318, 2002
11372002
Toward a framework of product placement: theoretical propositions
CA Russell
ACR North American Advances, 1998
5161998
Consumers, characters, and products: A balance model of sitcom product placement effects
CA Russell, BB Stern, BB Stern
Journal of Advertising 35 (1), 7-21, 2006
4752006
A managerial investigation into the product placement industry
CA Russell, M Belch
Journal of advertising research 45 (1), 73-92, 2005
3112005
The consumption of television programming: Development and validation of the connectedness scale
CA Russell, AT Norman, SE Heckler
Journal of Consumer Research 31 (1), 150-161, 2004
3032004
A failed norms social marketing campaign.
JD Clapp, JE Lange, C Russell, A Shillington, RB Voas
Journal of studies on alcohol 64 (3), 409-414, 2003
1942003
Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators
DW Russell, CA Russell
Marketing Letters 21 (1), 65-81, 2010
1822010
The pass-along effect: Investigating word-of-mouth effects on online survey procedures
AT Norman, CA Russell
Journal of Computer-Mediated Communication 11 (4), 1085-1103, 2006
1572006
Explicit and implicit catalysts of consumer resistance: The effects of animosity, cultural salience and country-of-origin on subsequent choice
DW Russell, CA Russell
International Journal of Research in Marketing 23 (3), 321-331, 2006
1492006
Rethinking television audience measures: An exploration into the construct of audience connectedness
CA Russell, CP Puto
Marketing Letters 10 (4), 393-407, 1999
1361999
Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'
B Parguel, F Benoit-Moreau, CA Russell
International Journal of Advertising 34 (1), 107-134, 2015
1262015
The product well placed: The relative impact of placement and audience characteristics on placement recall
E Bressoud, JM Lehu, CA Russell
Journal of Advertising Research 50 (4), 374-385, 2010
1092010
The temporal and focal dynamics of volitional reconsumption: A phenomenological investigation of repeated hedonic experiences
CA Russell, SJ Levy
Journal of Consumer Research 39 (2), 341-359, 2012
922012
Reducing DUI among US college students: Results of an environmental prevention trial
JD Clapp, M Johnson, RB Voas, JE Lange, A Shillington, C Russell
Addiction 100 (3), 327-334, 2005
902005
Hidden persuasions in soap operas: Damaged heroines and negative consumer effects
BB Stern, CA Russell, DW Russell
International Journal of Advertising 26 (1), 9-36, 2007
882007
Advertainment: Fusing advertising and entertainment
CA Russell
Ann Arbor, Mich.: University of Michigan Yaffe Center for Persuasive …, 2007
862007
When narrative brands end: The impact of narrative closure and consumption sociality on loss accommodation
CA Russell, HJ Schau
Journal of Consumer Research 40 (6), 1039-1062, 2014
832014
Alcohol messages in prime‐time television series
CA Russell, DW Russell
Journal of Consumer Affairs 43 (1), 108-128, 2009
782009
Do not wait to reveal the brand name: The effect of brand-name placement on television advertising effectiveness
WE Baker, H Honea, CA Russell
Journal of Advertising 33 (3), 77-85, 2004
702004
Nature and impact of alcohol messages in a youth-oriented television series
CA Russell, DW Russell, JW Grube
Journal of Advertising 38 (3), 97-112, 2009
682009
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
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