| A comparison of social media marketing between B2B, B2C and mixed business models S Iankova, I Davies, C Archer-Brown, B Marder, A Yau Industrial Marketing Management 81, 169-179, 2019 | 544 | 2019 |
| Improving PLS-SEM use for business marketing research P Guenther, M Guenther, CM Ringle, G Zaefarian, S Cartwright Industrial Marketing Management 111, 127-142, 2023 | 321 | 2023 |
| Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review S Cartwright, H Liu, C Raddats Industrial Marketing Management 97, 35-58, 2021 | 278 | 2021 |
| Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective H Liu, C Jayawardhena, VS Osburg, V Yoganathan, S Cartwright Journal of Business Research 132, 208-220, 2021 | 144 | 2021 |
| Managing relationships on social media in business-to-business organisations S Cartwright, I Davies, C Archer-Brown Journal of Business Research 125, 120-134, 2021 | 77 | 2021 |
| Influencer marketing within business-to-business organisations S Cartwright, H Liu, IA Davies Industrial Marketing Management 106, 338-350, 2022 | 72 | 2022 |
| The development of B2B social networking capabilities S Cartwright, IA Davies Industrial Marketing Management 106, 139-151, 2022 | 20 | 2022 |
| Dynamic Capabilities and Social Media: Enhancing Competitive Advantage in Business-to-Business Firms S Iankova Academy of Marketing Conference 2018: Marketing the Brave, 2018 | 5 | 2018 |
| The Importance of Trust and Commitment in Online B2B Relationships S Wu, C Raddats, S Cartwright | | 2025 |
| Unlocking resilience and performance: the dynamic impact of collaborative social media integration in operations, marketing and sales S Cartwright, J Um, I Davies Supply Chain Management: An International Journal, 2024 | | 2024 |
| Improving the use of PLS-SEM for (business) marketing research: when to use it and recommendations on common and advanced modeling issues P Guenther, M Guenther, CM Ringle, G Zaefarian, S Cartwright 4th Industrial Marketing Management Summit, Copenhagen (Denmark), 2021, 2021 | | 2021 |
| Social media in business-to-business marketing: a mixed methods approach S Iankova University of Bath, 2019 | | 2019 |
| Recommended articles T Kostova, S Tallman, H Vanninen, O Kuivalainen, B Vaishnav, S Ray, ... Marketing Research, 361-372, 2003 | | 2003 |
| How does work-orientated social media impact the employment relationship? E Hughes, S Cartwright, I Davies, L Harris APPLIED RESEARCH CONFERENCE 2023, 22, 0 | | |
Iain A DaviesProfessor of Marketing, University of StrathclydeVerified email at strath.ac.uk
