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Otavio Bandeira De Lamonica Freire
Otavio Bandeira De Lamonica Freire
Otros nombresOtavio Freire, OBDL Freire, O Freire
Universidade de São Paulo
Dirección de correo verificada de usp.br
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Año
Interorganizational cooperation in tourist destination: Building performance in the hotel industry
EP Wilke, BK Costa, OBDL Freire, MP Ferreira
Tourism Management 72, 340-351, 2019
912019
Intentions to purchase food through the internet: Developing and testing a model
F Quevedo-Silva, O Freire, D de Oliveira Lima-Filho, MM Brandão, ...
British Food Journal 118 (3), 572-587, 2016
762016
Factors affecting satisfaction and loyalty to online group buying
JM Garcia, OBDL Freire, EBA Santos, J Andrade
Revista de Gestão 27 (3), 211-228, 2020
722020
ROI em Comunicação: avaliação e mensuração
M Yanaze, O FREIRE, D SENISE
São Paulo: Difusão, 2010
72*2010
The brand’s effect on the evaluation of advertising endorsed by celebrities: an experimental study
L Aureliano-Silva, EL Lopes, OBDL Freire, D da Silva
Brazilian Business Review 12 (4), 57-78, 2015
63*2015
Competing scales for measuring perceived quality in the electronic retail industry: A comparison between ES-Qual and E-TailQ
EL Lopes, OB de Lamônica Freire, EH Lopes
Electronic commerce research and applications 34, 100824, 2019
522019
The effectiveness of celebrity endorsement in aspiring new celebrities: Examining the effects of brand, congruence, charisma and overexposure
O Freire, F Quevedo-Silva, DSP Scrivano
RAUSP Management Journal 53 (3), 289-303, 2018
482018
The influence of environmental concern and attitudes towards sustainable consumption on beef meat purchase intention
FQ Silva, DD Lima Filho, O Freire
Revista de Administração da UFSM 8 (3), 463-481, 2015
40*2015
Indicadores de sustentabilidade como instrumentos de gestão: uma análise da GRI, ETHOS e ISE
EA da Silva, OBDL Freire, FQP de Oliveira
Revista de Gestão Ambiental e Sustentabilidade 3 (2), 130-148, 2014
372014
The role of ethical problems related to a brand in the purchasing decision process: An analysis of the moderating effect of complexity of purchase and mediation of perceived …
EL Lopes, LZ Yunes, OB de Lamonica Freire, E Herrero, LHC Pinochet
Journal of Retailing and Consumer Services 53, 101970, 2020
362020
The influence of music on consumer purchase behavior in retail environment
EBA Santos, OBDL Freire
Independent Journal of Management & Production 4 (2), 537-548, 2013
352013
Effect of environmental concern and skepticism in the consumption green products in brazilian retail
SSB JUNIOR, EM Merlo, OBL Freire, D Da Silva, F Quevedo-Silva
Revista ESPACIOS| Vol. 37 (Nº 02) Año 2016, 2016
332016
ACQUIRING CONSUMER TRUST: MINIMIZING THE GAP BETWEEN ENVIRONMENTAL CONCERN AND ENVIRONMENTAL CONSUMPTION/CONQUISTANDO A CONFIANCA DO CONSUMIDOR: MINIMIZANDO O GAP ENTRE …
E Frederico, F Quevedo-Silva, OBDL Freire
Revista de Gestão Ambiental e Sustentabilidade 2 (2), 50-71, 2013
31*2013
# Step@ by# Step: recommendations for the development of high quality online research
OBDL Freire, DSV Senise, WB dos Reis, HS Ono
Revista Gestão & Tecnologia 17 (3), 10-35, 2017
252017
Brand equity and brand value: proposition and validation of a model
DL Romanello, O Freire, F Quevedo-Silva, EBA Santos
REMark 19 (3), 496, 2020
15*2020
Test and validation of data collection strategies used in applied social sciences: a marketing study
EL Lopes, E Herrero, LHC Pinochet, O Freire
BASE-Revista de Administração e Contabilidade da Unisinos 16 (3), 432-463, 2019
152019
Motivos da escolha do curso de administração de empresas por meio da modelagem de equações estruturais
MS Bomtempo, D da Silva, OBDL Freire
Revista Pretexto, 2012
152012
Antropologia: Três categorias do pensamento antropológico
ML BANDEIRA, O FREIRE
Cuiabá: EdUFMT, 2006
152006
O conceito de congruência e o endosso de celebridades esportivas
TM do Nascimento, OBDL Freire, LC Mazzei, DSV Senise
Podium Sport, Leisure And Tourism Review 2 (2), 173-195, 2013
142013
Value co-creation in tourism and hospitality: A systematic literature review
TLS Ribeiro, BK Costa, MP Ferreira, OB de Lamônica Freire
European Management Journal 41 (6), 985-999, 2023
132023
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