Emeritus Professor Kim-Shyan Fam
Emeritus Professor Kim-Shyan Fam
Harbin University of Commerce & Romanian American University
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The influence of religion on attitudes towards the advertising of controversial products
KS Fam, DS Waller, BZ Erdogan
European Journal of marketing 38 (5/6), 537-555, 2004
Branding universities in Asian markets
BJ Gray, K Shyan Fam, VA Llanes
Journal of product & brand management 12 (2), 108-120, 2003
Dealing with institutional distances in international marketing channels: Governance strategies that engender legitimacy and efficiency
Z Yang, C Su, KS Fam
Journal of Marketing 76 (3), 41-55, 2012
Advertising of controversial products: a cross‐cultural study
DS Waller, KS Fam, B Zafer Erdogan
Journal of consumer marketing 22 (1), 6-13, 2005
Attitudes towards offensive advertising: Malaysian Muslims' views
EC De Run, MM Butt, KS Fam, HY Jong
Journal of Islamic Marketing 1 (1), 25-36, 2010
Trust and the online relationship—an exploratory study from New Zealand
KS Fam, T Foscht, RD Collins
Tourism Management 25 (2), 195-207, 2004
Advertising controversial products in the Asia Pacific: what makes them offensive?
KS Fam, DS Waller
Journal of business ethics 48, 237-250, 2003
Cultural values and advertising in Malaysia: views from the industry
DS Waller, K Shyan Fam
Asia Pacific Journal of Marketing and Logistics 12 (1), 3-16, 2000
The influence of religion on Islamic mobile phone banking services adoption
S Sun, T Goh, KS Fam, Y Xue, Y Xue
Journal of Islamic marketing 3 (1), 81-98, 2012
Ethnic food consumption intention at the touring destination: The national and regional perspectives using multi-group analysis
H Ting, KS Fam, JCJ Hwa, JE Richard, N Xing
Tourism Management 71, 518-529, 2019
Exploring a consumption value model for Islamic mobile banking adoption
T Thye Goh, N Mohd Suki, K Fam
Journal of Islamic Marketing 5 (3), 344-365, 2014
In‐store marketing: a strategic perspective
KS Fam, B Merrilees, JE Richard, L Jozsa, Y Li, J Krisjanous
Asia Pacific Journal of Marketing and Logistics 23 (2), 165-176, 2011
Muslim religiosity and purchase intention of different categories of Islamic financial products
FT Newaz, KS Fam, RR Sharma
Journal of Financial Services Marketing 21, 141-152, 2016
Cultural values and effective executional techniques in advertising: a cross‐country and product category study of urban young adults in Asia
KS Fam, R Grohs
International Marketing Review 24 (5), 519-538, 2007
Business marketing in BRIC countries
S Biggemann, KS Fam
Industrial Marketing Management 40 (1), 5-7, 2011
The role of renqing in mediating customer relationship investment and relationship commitment in China
G Shi, Y Shi, AKK Chan, MT Liu, KS Fam
Industrial Marketing Management 40 (4), 496-502, 2011
Chinese “Little Emperor”, cultural values and preferred communication sources for university choice
KC Chung, DK Holdsworth, Y Li, KS Fam
Young Consumers 10 (2), 120-132, 2009
Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?
F Zeng, Z Yang, Y Li, KS Fam
Industrial Marketing Management 40 (3), 395-404, 2011
Agency–client relationship factors across life-cycle stages
KS Fam, DS Waller
Journal of Relationship Marketing 7 (2), 217-236, 2008
Consumer attitude towards sales promotion techniques: a multi-country study
KS Fam, PQ Brito, M Gadekar, JE Richard, U Jargal, W Liu
Asia Pacific Journal of Marketing and Logistics 31 (2), 437-463, 2019
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