| Green consumer behavior in an emerging economy: confusion, credibility, and compatibility L Carrete, R Castaño, R Felix, E Centeno, E González Journal of consumer marketing 29 (7), 470-481, 2012 | 315 | 2012 |
| Green shades: A segmentation approach based on ecological consumer behavior in an emerging economy EM González, R Felix, L Carrete, E Centeno, R Castaño Journal of marketing theory and practice 23 (3), 287-302, 2015 | 109 | 2015 |
| Motivational drivers for the adoption of green energy: The case of purchasing photovoltaic systems P Arroyo, L Carrete Management Research Review 42 (5), 542-567, 2019 | 69 | 2019 |
| Servir con calidad en México A Trujillo, L Carrete, J Vera, S García Lid, 2011 | 68 | 2011 |
| Social marketing to improve healthy dietary decisions: Insights from a qualitative study in Mexico L Carrete, P Arroyo Qualitative Market Research: An International Journal 17 (3), 239-263, 2014 | 47 | 2014 |
| When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products R Felix, EM Gonzalez, R Castaño, L Carrete, RT Gretz International Journal of Consumer Studies 46 (3), 925-943, 2022 | 40 | 2022 |
| Intervención orientada a modificar prácticas alimentarias en adolescentes mexicanos PE Arroyo, L Carrete Revista Gerencia y Políticas de Salud 17 (35), 13-25, 2018 | 28 | 2018 |
| Do environmental practices of enterprises constitute an authentic green marketing strategy? A case study from Mexico A Trujillo, P Arroyo, L Carrete International Journal of Business and Management 9 (2), 175, 2014 | 26 | 2014 |
| Alcance de las acciones para prevenir el sobrepeso y la obesidad en adolescentes. El caso de las escuelas públicas mexicanas PE Arroyo-López, L Carrete-Lucero Revista Gerencia y Políticas de Salud 14 (28), 142-160, 2015 | 24 | 2015 |
| Construcción de un índice de satisfacción para clientes de supermercados mexiquenses: Una investigación exploratoria P Arroyo López, L Carrete Lucero, SI García López Legorreta Contaduría y administración, 59-78, 2008 | 24 | 2008 |
| Conceptualizing healthy food: How Consumer’s values influence the perceived healthiness of a food product J Liñán, P Arroyo, L Carrete J. Food Nutr. Res 7 (9), 679-687, 2019 | 20 | 2019 |
| Servir con calidad en México L Carrete, SIL García, A Trujillo, J Vera LID Editorial, 2011 | 20 | 2011 |
| A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults EP Becerra, L Carrete, P Arroyo Journal of Business Research 155, 113380, 2023 | 19 | 2023 |
| Propuesta preliminar de una escala de satisfacción para clientes mexicanos de supermercado LC Lucero, JAR Ferrero Pecunia: revista de la Facultad de Ciencias Económicas y Empresariales, 5-23, 2010 | 19 | 2010 |
| A socioecological view toward an understanding of how to prevent overweight in children L Carrete, P Arroyo, R Villaseñor Journal of Consumer Marketing 34 (2), 156-168, 2017 | 15 | 2017 |
| Segmentación de individuos con base en su perfil demográfico, conocimiento, actitudes y conducta de reciclaje en una economía emergente PE Arroyo, L de la Paz Carrete, A Trujillo Panorama Socioeconómico 30 (44), 26-44, 2012 | 15 | 2012 |
| Validación de una escala de creencias de salud sobre diabetes tipo 1 para el contexto mexicano: HBM-T1DM C Calderón, L Carrete, J Vera salud pública de méxico 60, 175-183, 2018 | 12 | 2018 |
| ¿ Es la extensión de marca para productos saludables una estrategia adecuada cuando hay una alta asociación de la marca con productos no saludables? L Carrete, P Arroyo, E Centeno Revista Brasileira de Gestão de Negócios 20, 421-442, 2018 | 9 | 2018 |
| A social marketing intervention to improve treatment adherence in patients with type 1 diabetes C Calderon, L Carrete, J Vera-Martínez, ME Gloria-Quintero, ... International Journal of Environmental Research and Public Health 18 (7), 3622, 2021 | 8 | 2021 |
| Are brand extensions of healthy products an adequate strategy when there is a high association between the brand and unhealthy products? L Carrete, P Arroyo, E Centeno Revista Brasileira de Gestão de Negócios 20, 421-442, 2018 | 8 | 2018 |
Reto FelixAssociate Professor of Marketing, University of Texas Rio Grande ValleyDirección de correo verificada de utrgv.edu
