Maria Jesus Yagüe
Maria Jesus Yagüe
Catedrática marketing UAM
Dirección de correo verificada de uam.es
TítuloCitado porAño
Development and validation of a brand trust scale
E Delgado-Ballester, JL Munuera-Aleman, MJ Yague-Guillen
International Journal of Market Research 45 (1), 35-54, 2003
8022003
Perceived quality and price: their impact on the satisfaction of restaurant customers
M Pedraja Iglesias, M Jesus Yagüe Guillén
International Journal of Contemporary Hospitality Management 16 (6), 373-379, 2004
2252004
The effect of variety-seeking on customer retention in services
C Berné, JM Múgica, MJ Yagüe
Journal of Retailing and Consumer Services 8 (6), 335-345, 2001
1652001
La gestión estratégica y los conceptos de calidad percibida, satisfacción del cliente y lealtad
JMM Grijalba, MJY Guillén, CB Manero
Economía industrial, 63-74, 1996
1431996
Los canales de distribución de productos de gran consumo: concentración y competencia
IC Roche
Los canales de distribución de productos de gran consumo: concentración y …, 1999
122*1999
Measuring private labels brand equity: a consumer perspective
A Cuneo, P Lopez, M Jesus Yagüe
European Journal of Marketing 46 (7/8), 952-964, 2012
902012
Tourist loyalty to tour operator: Effects of price promotions and tourist effort
S Campo, MJ Yagüe
Journal of Travel Research 46 (3), 318-326, 2008
732008
Responses to an advergaming campaign on a mobile social networking site: An initial research report
S Okazaki, MJ Yagüe
Computers in Human Behavior 28 (1), 78-86, 2012
622012
Hotel innovation and performance in times of crisis
S Campo, A M. Díaz, M J. Yagüe
International Journal of Contemporary Hospitality Management 26 (8), 1292-1311, 2014
582014
Strategic management of store brands: an analysis from the manufacturer's perspective
J Oubina, N Rubio, M Jesús Yagüe
International Journal of Retail & Distribution Management 34 (10), 742-760, 2006
552006
Effects of price promotions on the perceived price
S Campo, MJ Yagüe
International Journal of Service Industry Management 18 (3), 269-286, 2007
502007
La denominación de origen en el desarrollo de estrategias de diferenciación: percepción y efectos de su utilización en las sociedades vinícolas de Mancha y Valdepeñas
M Yague, A Jimenez
Revista española de estudios agrosociales y pesqueros, 179-204, 2002
482002
Exploring non-linear effects of determinants on tourists' satisfaction
S Campo, M Jesús Yagüe
International Journal of Culture, Tourism and Hospitality Research 3 (2 …, 2009
452009
Alternative panel models to evaluate the store brand market share: evidence from the Spanish market
N Rubio, M Jesús Yagüe
European Journal of Marketing 43 (1/2), 110-138, 2009
442009
Publicidad y promoción en las empresas turísticas
S Campo, M Yagüe
Editorial Síntesis SA, Madrid, 2011
402011
Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name
N Rubio, N Villaseñor, MJ Yagüe
Journal of Retailing and Consumer Services 34, 358-368, 2017
372017
The formation of the tourist's loyalty to the tourism distribution channel: How does it affect price discounts?
S Campo, MJ Yagüe
International Journal of Tourism Research 9 (6), 453-464, 2007
362007
Destination brand personality: An application to Spanish tourism
A Gómez Aguilar, MJ Yagüe Guillén, N Villaseñor Roman
International Journal of Tourism Research 18 (3), 210-219, 2016
352016
Private label brands: measuring equity across consumer segments
A Cuneo, P Lopez, M Jesus Yague
Journal of Product & Brand Management 21 (6), 428-438, 2012
342012
Concentración y competencia en la distribución minorista en España
MJY Guillén, IC Roche, AR Arévalo, JO Barbolla
Información Comercial Española, ICE: Revista de economía, 9-38, 1999
341999
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