Maria Jesus Yagüe
Maria Jesus Yagüe
Catedrática marketing UAM
Dirección de correo verificada de uam.es
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Development and validation of a brand trust scale
E Delgado-Ballester, JL Munuera-Aleman, MJ Yague-Guillen
International journal of market research 45 (1), 35-54, 2003
9722003
Development and validation of a brand trust scale
E Delgado-Ballester, JL Munuera-Aleman, MJ Yague-Guillen
International Journal of Market Research 45 (1), 35-54, 2003
9722003
Perceived quality and price: their impact on the satisfaction of restaurant customers
MP Iglesias, MJY Guillén
International Journal of Contemporary hospitality management, 2004
2872004
The effect of variety-seeking on customer retention in services
C Berné, JM Múgica, MJ Yagüe
Journal of Retailing and Consumer Services 8 (6), 335-345, 2001
1792001
La gestión estratégica y los conceptos de calidad percibida, satisfacción del cliente y lealtad
JMM Grijalba, MJY Guillén, CB Manero
Economía industrial, 63-74, 1996
1481996
Measuring private labels brand equity: a consumer perspective
T Abimbola, M Trueman, O Iglesias, A Cuneo, P Lopez, MJ Yagüe
European Journal of Marketing, 2012
972012
Tourist loyalty to tour operator: Effects of price promotions and tourist effort
S Campo, MJ Yagüe
Journal of Travel Research 46 (3), 318-326, 2008
842008
Hotel innovation and performance in times of crisis
S Campo, AM Díaz, MJ Yagüe
International Journal of Contemporary Hospitality Management, 2014
712014
Responses to an advergaming campaign on a mobile social networking site: An initial research report
S Okazaki, MJ Yagüe
Computers in Human Behavior 28 (1), 78-86, 2012
712012
Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name
N Rubio, N Villaseñor, MJ Yagüe
Journal of Retailing and Consumer Services 34, 358-368, 2017
662017
Destination brand personality: An application to Spanish tourism
A Gómez Aguilar, MJ Yagüe Guillén, N Villaseñor Roman
International Journal of Tourism Research 18 (3), 210-219, 2016
602016
Strategic management of store brands: an analysis from the manufacturer's perspective
J Oubina, N Rubio, MJ Yagüe
International Journal of Retail & Distribution Management, 2006
552006
Effects of price promotions on the perceived price
S Campo, MJ Yagüe
International Journal of Service Industry Management, 2007
532007
Exploring non‐linear effects of determinants on tourists' satisfaction
J Gnoth, L Andreu, M Kozak, S Campo, MJ Yagüe
International Journal of Culture, Tourism and Hospitality Research, 2009
522009
La denominación de origen en el desarrollo de estrategias de diferenciación: percepción y efectos de su utilización en las sociedades vinícolas de Mancha y Valdepeñas
M Yague, A Jimenez
Revista española de estudios agrosociales y pesqueros, 179-204, 2002
512002
Alternative panel models to evaluate the store brand market share
N Rubio, MJ Yagüe
European Journal of Marketing, 2009
442009
Development and validation of a brand trust scale
ED Ballester, JLM Alemán, MJY Guillén
International Journal of Market Research 45 (1), 35-54, 2003
432003
The formation of the tourist's loyalty to the tourism distribution channel: How does it affect price discounts?
S Campo, MJ Yagüe
International journal of tourism research 9 (6), 453-464, 2007
412007
Publicidad y promoción en las empresas turísticas
S Campo, M Yagüe
Madrid: Editorial Síntesis, 2011
402011
Information technology use and firm's perceived performance in supply chain management
S Campo, N Rubio, MJ Yagüe
Journal of Business-to-Business Marketing 17 (4), 336-364, 2010
392010
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