| Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) J Paul, WM Lim, A O’Cass, AW Hao, S Bresciani International Journal of Consumer Studies 45 (4), O1-O16, 2021 | 774 | 2021 |
| Two decades of research on nation branding: A review and future research agenda AW Hao, J Paul, S Trott, C Guo, HH Wu International Marketing Review 38 (1), 46-69, 2021 | 267 | 2021 |
| The determinants and performance of early internationalizing firms: A literature review and research agenda G Jiang, M Kotabe, F Zhang, AW Hao, J Paul, CL Wang International Business Review 29 (4), 101662, 2020 | 145 | 2020 |
| The influence of market orientation on e-business innovation and performance: the role of the top management team A Rapp, N Schillewaert, AW Hao Journal of Marketing Theory and Practice 16 (1), 7-25, 2008 | 111 | 2008 |
| Digital platforms for business-to-business markets: A systematic review and future research agenda D Shree, RK Singh, J Paul, A Hao, S Xu Journal of Business Research 137, 354-365, 2021 | 100 | 2021 |
| Does cultural similarity matter? Extending the animosity model from a new perspective J Ma, S Wang, W Hao Journal of Consumer Marketing 29 (5), 319-332, 2012 | 93 | 2012 |
| Consumer perceptions of brand functions: an empirical study in China X Guo, A Wei Hao, X Shang Journal of Consumer Marketing 28 (4), 269-279, 2011 | 52 | 2011 |
| Effect of entrepreneurial orientation, collectivistic orientation and swift Guanxi with suppliers on market performance: A study of e-commerce enterprises Y Niu, F Deng, AW Hao Industrial Marketing Management 88, 35-46, 2020 | 41 | 2020 |
| Cross‐national segmentation: An application to the NAFTA airline passenger market ER Bruning, MY Hu, W Hao European Journal of Marketing 43 (11/12), 1498-1522, 2009 | 38 | 2009 |
| How social presence influences consumer purchase intention in live video commerce: the mediating role of immersive experience and the moderating role of positive emotions Z Huang, Y Zhu, A Hao, J Deng Journal of Research in Interactive Marketing, 1-17, 2022 | 37 | 2022 |
| Strategic positioning, timing of entry, and new product performance in business-to-business markets: do market-oriented firms make better decisions? C Guo, YJ Wang, AW Hao, A Saran Journal of Business-to-Business Marketing 25 (1), 51-64, 2018 | 32 | 2018 |
| eMarketing eXcellence—Planning and optimizing your digital marketing, Dave Chaffey, Paul R. Smith (Eds.), Butterworth-Heinemann, Oxford, England (2008), 508 pages, ISBN 978 … AW Hao Industrial Marketing Management 38 (7), 846, 2009 | 19 | 2009 |
| Understanding the impact of national culture on firms’ benefit-seeking behaviors in international B2B relationships: A conceptual model and research propositions S Xu, A Hao Journal of Business Research 130, 27-37, 2021 | 18 | 2021 |
| Advancing theoretical and strategic development of branding in industrial marketing CL Wang, AW Hao Industrial Marketing Management 72, 1-3, 2018 | 18 | 2018 |
| The impact of congruity and country image on global brand alliance evaluation AW Hao, MY Hu, ER Bruning, X Liu Journal of International Consumer Marketing 25 (2), 107-123, 2013 | 18 | 2013 |
| Name-Your-Own-Price seller’s information revelation strategy with the presence of list-price channel T Wang, MY Hu, AW Hao Electronic Markets 20, 119-129, 2010 | 13 | 2010 |
| Cultural differences in vertical brand extension evaluations: the influence of thinking styles AW Hao, X Liu, M Hu, X Guo Cross Cultural & Strategic Management 27 (2), 245-263, 2020 | 12 | 2020 |
| Understanding consumer fandom: literature review and conceptual framework A Hao Handbook of Research on the Impact of Fandom in Society and Consumerism, 18-37, 2020 | 11 | 2020 |
| Affective and cognitive dimensions in cultural identity: scale development and validation X Pan, A Hao, C Guan, TJ Hsieh Asia Pacific Journal of Marketing and Logistics 32 (6), 1362-1375, 2020 | 8 | 2020 |
| Streamlining interfunctional coordination in industrial SMEs: Insights from market-oriented managers YJ Wang, P LaPlaca, Y Zhu, AW Hao, C Guo, Y Bao Journal of General Management 42 (3), 31-40, 2017 | 8 | 2017 |
Justin Paul, Ph.D (UK), Ph.D (IIT), D.Sc...Professor- U of Puerto Rico, USA; University of Reading, UKVerified email at reading.ac.uk
