| Managing special events in the new era of the triple bottom line AM Hede Event Management 11 (1-2), 13-22, 2007 | 301 | 2007 |
| Social policy for sport events: Leveraging (relationships with) teams from other nations for community benefit P Kellett, AM Hede, L Chalip European sport management quarterly 8 (2), 101-121, 2008 | 223 | 2008 |
| Museum marketing R Rentschler, AM Hede Routledge, 2009 | 195 | 2009 |
| Sports-events, tourism and destination marketing strategies: an Australian case study of Athens 2004 and its media telecast AM Hede Journal of Sport & Tourism 10 (3), 187-200, 2005 | 153 | 2005 |
| Leveraging the human side of the brand using a sense of place: Case studies of craft breweries AM Hede, T Watne Journal of Marketing Management 29 (1-2), 207-224, 2013 | 151 | 2013 |
| Perceived authenticity of the visitor experience in museums: Conceptualization and initial empirical findings AM Hede, R Garma, A Josiassen, M Thyne European Journal of Marketing 48 (7/8), 1395-1412, 2014 | 128 | 2014 |
| A journey to the authentic: Museum visitors and their negotiation of the inauthentic AM Hede, M Thyne New Horizons in Arts, Heritage, Nonprofit and Social Marketing, 95-113, 2013 | 114 | 2013 |
| Nation branding: a critical appraisal of incredible India F Kerrigan, J Shivanandan, AM Hede Journal of Macromarketing 32 (3), 319-327, 2012 | 110 | 2012 |
| Marketing communications for special events: analysing managerial practice, consumer perceptions and preferences AM Hede, P Kellett European Journal of Marketing 45 (6), 987-1004, 2011 | 97 | 2011 |
| Using narrative inquiry to explore the impact of art on individuals TR White, AM Hede The journal of arts management, law, and society 38 (1), 19-36, 2008 | 95 | 2008 |
| Lessons from arts experiences for service‐dominant logic TR White, AM Hede, R Rentschler Marketing Intelligence & Planning 27 (6), 775-788, 2009 | 84 | 2009 |
| Building online brand communities: Exploring the benefits, challenges and risks in the Australian event sector AM Hede, P Kellett Journal of Vacation Marketing 18 (3), 239-250, 2012 | 80 | 2012 |
| Segmentation of special event attendees using personal values: Relationships with satisfaction and behavioural intentions AM Hede, L Jago, M Deery Hospitality, Tourism, and Lifestyle Concepts, 33-56, 2012 | 73 | 2012 |
| Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters M Thyne, AM Hede Journal of Marketing Management 32 (15-16), 1478-1493, 2016 | 67 | 2016 |
| Museum pricing: challenges to theory development and practice R Rentschler, AM Hede, TR White International Journal of Nonprofit and Voluntary Sector Marketing 12 (2 …, 2007 | 64 | 2007 |
| Food and wine festivals: Stakeholders, long-term outcomes and strategies for success H Anne-Marie Food and wine festivals and events around the world, 85-100, 2008 | 62 | 2008 |
| An agenda for special event research: lessons for the past and directions for the future AM Hede, L Jago, M Deery Journal of hospitality and tourism management 10, 1-14, 2003 | 55 | 2003 |
| Special event research 1990-2001: key trends and issues AM Hede, LK Jago, M Deery Australian Centre for Event Management, 2002 | 49 | 2002 |
| Perceptions of the host destination as a result of attendance at a special event: A post-consumption analysis AM Hede, LK Jago International journal of event management research 1 (1), 1-11, 2005 | 42 | 2005 |
| Network analysis of tourism events: An approach to improve marketing practices for sustainable tourism AM Hede, R Stokes Journal of Travel & Tourism Marketing 26 (7), 656-669, 2009 | 38 | 2009 |
Pamm Phillips (nee Kellett)Deakin UniversityDirección de correo verificada de deakin.edu.au
