Vicky M. Story
Vicky M. Story
Professor of Marketing, Loughborough University
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Cited by
Cited by
Entrepreneurial orientation, market orientation, network ties, and performance: Study of entrepreneurial firms in a developing economy
N Boso, VM Story, JW Cadogan
Journal of business Venturing 28 (6), 708-727, 2013
Entrepreneurial orientation and market orientation as drivers of product innovation success: A study of exporters from a developing economy
N Boso, JW Cadogan, VM Story
International Small Business Journal 31 (1), 57-81, 2013
Capabilities for advanced services: A multi-actor perspective
VM Story, C Raddats, J Burton, J Zolkiewski, T Baines
Industrial Marketing Management 60, 54-68, 2017
Complementary effect of entrepreneurial and market orientations on export new product success under differing levels of competitive intensity and financial capital
N Boso, JW Cadogan, VM Story
International Business Review 21 (4), 667-681, 2012
The form of relationship between firm‐level product innovativeness and new product performance in developed and emerging markets
VM Story, N Boso, JW Cadogan
Journal of Product Innovation Management 32 (1), 45-64, 2015
Firm Innovativeness and Export Performance: Environmental, Networking, and Structural Contingencies
N Boso, VM Story, JW Cadogan, M Micevski, S Kadic-Maglajlic
Journal of International Marketing 21 (4), 62-87, 2013
Roles, role performance, and radical innovation competences
V Story, L O'Malley, S Hart
Industrial Marketing Management 40 (6), 952-966, 2011
Strategic B2B customer experience management: the importance of outcomes-based measures
J Zolkiewski, V Story, J Burton, P Chan, A Gomes, P Hunter-Jones, ...
Journal of Services Marketing 31 (2), 172-184, 2017
Factors facilitating and impeding the development of export market-oriented behavior: A study of Hong Kong manufacturing exporters
JW Cadogan, CC Cui, RE Morgan, VM Story
Industrial marketing management 35 (5), 634-647, 2006
Motivations for servitization: the impact of product complexity
C Raddats, T Baines, J Burton, VM Story, J Zolkiewski
International Journal of Operations & Production Management 36 (5), 572-591, 2016
Interactively developed capabilities: evidence from dyadic servitization relationships
C Raddats, J Zolkiewski, VM Story, J Burton, T Baines, A Ziaee Bigdeli
International Journal of Operations & Production Management 37 (3), 382-400, 2017
Relational resources and competences for radical product innovation
V Story, S Hart, L O'Malley
Journal of marketing management 25 (5-6), 461-481, 2009
Overcoming the challenges that hinder new service development by manufacturers with diverse services strategies
J Burton, VM Story, C Raddats, J Zolkiewski
International Journal of Production Economics 192, 29-39, 2017
Methodological and practical implications of the Delphi technique in marketing decision-making: a re-assessment
V Story, L Hurdley, G Smith, J Saker
The Marketing Review 1 (4), 487-504, 2000
Export strategic orientation–performance relationship: Examination of its enabling and disenabling boundary conditions
JW Cadogan, N Boso, VM Story, O Adeola
Journal of Business Research 69 (11), 5046-5052, 2016
The barriers and consequences of radical innovations: Introduction to the issue
VM Story, K Daniels, J Zolkiewski, ARJ Dainty
Industrial Marketing Management 43 (8), 1271-1277, 2014
Social tourism and self-efficacy: Exploring links between tourism participation, job-seeking and unemployment
KI Kakoudakis, S McCabe, V Story
Annals of Tourism Research 65, 108-121, 2017
Entrepreneurial and market-oriented activities, financial capital, environment turbulence, and export performance in an emerging economy
N Boso, P Oghazi, JW Cadogan, VM Story
Journal of Small Business Strategy (archive only) 26 (1), 1-24, 2016
Marketing in a recession: retrench or invest?
L O'Malley, V Story, V O'Sullivan
Journal of Strategic Marketing 19 (3), 285-310, 2011
Identifying Tensions in the Servitized Value Chain: If servitization is to be successful, servitizing firms must address the tensions the process creates in their value network.
J Burton, V Story, J Zolkiewski, C Raddats, TS Baines, D Medway
Research-Technology Management 59 (5), 38-47, 2016
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