| Improving attitudes toward brands with environmental associations: an experimental approach FJ Montoro Rios, T Luque Martinez, F Fuentes Moreno, ... Journal of consumer marketing 23 (1), 26-33, 2006 | 391 | 2006 |
| User behaviour in QR mobile payment system: the QR Payment Acceptance Model F Liébana-Cabanillas, I Ramos de Luna, FJ Montoro-Ríos Technology Analysis & Strategic Management, 2015 | 316 | 2015 |
| Intention to use new mobile payment systems: a comparative analysis of SMS and NFC payments F Liébana-Cabanillas, I Ramos de Luna, F Montoro-Ríos Economic research-Ekonomska istraživanja 30 (1), 892-910, 2017 | 264 | 2017 |
| Improving retention rate and response quality in Web-based surveys J Sánchez-Fernández, F Muñoz-Leiva, FJ Montoro-Ríos Computers in Human Behavior 28 (2), 507-514, 2012 | 262 | 2012 |
| Determinants of the intention to use NFC technology as a payment system: an acceptance model approach I Ramos-de-Luna, F Montoro-Ríos, F Liébana-Cabanillas Information Systems and e-Business Management, 1-22, 2015 | 261 | 2015 |
| Improving the response rate and quality in Web-based surveys through the personalization and frequency of reminder mailings F Muñoz-Leiva, J Sánchez-Fernández, F Montoro-Ríos, JÁ Ibáñez-Zapata Quality & Quantity 44, 1037-1052, 2010 | 231 | 2010 |
| The effect of Internet general privacy concern on customer behavior JA Castañeda, FJ Montoro Electronic Commerce Research 7, 117-141, 2007 | 211 | 2007 |
| Assessment of interjudge reliability in the open-ended questions coding process FM Leiva, FJM Ríos, TL Martínez Quality and Quantity 40, 519-537, 2006 | 128 | 2006 |
| NFC technology acceptance for mobile payments: A Brazilian Perspective IR Luna, F Montoro-Ríos, F Liébana-Cabanillas, JG Luna Revista brasileira de gestão de negócios 19, 82-103, 2017 | 117 | 2017 |
| How green should you be: can environmental associations enhance brand performance? FJ Montoro-Rios, T Luque-Martínez, MA Rodríguez-Molina Journal of Advertising Research 48 (4), 547-563, 2008 | 115 | 2008 |
| Involvement and image transfer in sports sponsorship M Alonso-Dos-Santos, J Vveinhardt, F Calabuig-Moreno, F Montoro-Ríos Engineering Economics 27 (1), 78-89, 2016 | 101 | 2016 |
| The dimensionality of customer privacy concern on the internet JA Castañeda, FJ Montoso, T Luque Online Information Review 31 (4), 420-439, 2007 | 97 | 2007 |
| An analysis of the effect of pre-incentives and post-incentives based on draws on response to web surveys J Sánchez-Fernández, F Muñoz-Leiva, FJ Montoro-Ríos, ... Quality & Quantity 44, 357-373, 2010 | 80 | 2010 |
| A psychophysiological approach for measuring response to messaging: How consumers emotionally process green advertising M Martínez-Fiestas, MIV Del Jesus, J Sánchez-Fernández, ... Journal of Advertising Research 55 (2), 192-205, 2015 | 67 | 2015 |
| ¿ Cómo mejorar la tasa de respuesta en encuestas on line? JS Fernández, FM Leiva, FJM Ríos Revista de estudios empresariales. Segunda Época, 2009 | 62 | 2009 |
| Online sport event consumers: Attitude, E-quality and E-satisfaction MA Dos-Santos, F Calabuig Moreno, F Montoro Ríos, M Alguacil Journal of theoretical and applied electronic commerce research 12 (2), 54-70, 2017 | 59 | 2017 |
| ¿ Cómo mejorar la tasa de respuesta en encuestas online J Sánchez Fernández, F Muñoz Leiva, FJ Montoro Ríos Revista de estudios empresariales 1 (1), 45-62, 2009 | 54 | 2009 |
| The influences of the COVID-19 pandemic on sustainable consumption: an international study W Leal Filho, AL Salvia, A Paço, MAP Dinis, DG Vidal, DA Da Cunha, ... Environmental Sciences Europe 34 (1), 54, 2022 | 52 | 2022 |
| Neural correlates of voice gender and message framing in advertising: A functional MRI study. LA Casado-Aranda, J Sánchez-Fernández, FJ Montoro-Ríos Journal of Neuroscience, Psychology, and Economics 10 (4), 121, 2017 | 28 | 2017 |
| Evaluation of the work-integrated learning methodology: Teaching marketing through practitioner experience in the classroom LA Casado-Aranda, J Sánchez-Fernández, FJ Montoro-Ríos, ... Mathematics 9 (17), 2164, 2021 | 26 | 2021 |
Francisco Muñoz-LeivaUniversity of Granada (Full Professor)Dirección de correo verificada de ugr.es
