Francisco J. Montoro-Ríos
Francisco J. Montoro-Ríos
Lecturer in Marketing, Universidad de Granada
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Improving attitudes toward brands with environmental associations: an experimental approach
FJM Rios, TL Martinez, FF Moreno, PC Soriano
Journal of consumer marketing, 2006
2702006
Improving retention rate and response quality in Web-based surveys
J Sánchez-Fernández, F Muñoz-Leiva, FJ Montoro-Ríos
Computers in Human Behavior 28 (2), 507-514, 2012
1852012
The effect of Internet general privacy concern on customer behavior
JA Castañeda, FJ Montoro
Electronic Commerce Research 7 (2), 117-141, 2007
1532007
Improving the response rate and quality in Web-based surveys through the personalization and frequency of reminder mailings
F Muñoz-Leiva, J Sánchez-Fernández, F Montoro-Ríos, JÁ Ibáñez-Zapata
Quality & Quantity 44 (5), 1037-1052, 2010
1442010
User behaviour in QR mobile payment system: the QR Payment Acceptance Model
F Liébana-Cabanillas, I Ramos de Luna, FJ Montoro-Ríos
Technology Analysis & Strategic Management, 2015
962015
Determinants of the intention to use NFC technology as a payment system: an acceptance model approach
I Ramos-de-Luna, F Montoro-Ríos, F Liébana-Cabanillas
Information Systems and e-Business Management, 1-22, 2015
932015
How green should you be: can environmental associations enhance brand performance?
FJ Montoro-Rios, T Luque-Martinez, MA Rodriguez-Molina
Journal of advertising research 48 (4), 547-563, 2008
792008
Assessment of interjudge reliability in the open-ended questions coding process
FM Leiva, FJM Rios, TL Martínez
Quality and Quantity 40 (4), 519-537, 2006
792006
An analysis of the effect of pre-incentives and post-incentives based on draws on response to web surveys
J Sánchez-Fernández, F Muñoz-Leiva, FJ Montoro-Ríos, ...
Quality & Quantity 44 (2), 357-373, 2010
722010
¿ Cómo mejorar la tasa de respuesta en encuestas on line?
JS Fernández, FM Leiva, FJM Ríos
Revista de estudios empresariales. Segunda Época, 2009
692009
Intention to use new mobile payment systems: a comparative analysis of SMS and NFC payments
F Liébana-Cabanillas, I Ramos de Luna, F Montoro-Ríos
Economic research-Ekonomska istraživanja 30 (1), 892-910, 2017
652017
The dimensionality of customer privacy concern on the internet
JA Castañeda, FJ Montoso, T Luque
Online Information Review, 2007
602007
Involvement and image transfer in sports sponsorship
M Alonso-Dos-Santos, J Vveinhardt, F Calabuig-Moreno, F Montoro-Ríos
Engineering Economics 27 (1), 78-89, 2016
482016
NFC technology acceptance for mobile payments: A Brazilian Perspective
IR de Luna, F Montoro-Ríos, F Liébana-Cabanillas, JG de Luna
Revista brasileira de gestão de negócios 19 (63), 82, 2017
392017
A psychophysiological approach for measuring response to messaging: How consumers emotionally process green advertising
M Martínez-Fiestas, MIV Del Jesus, J Sánchez-Fernández, ...
Journal of Advertising Research 55 (2), 192-205, 2015
292015
Destination image of a city hosting sport event: Effect on sponsorship
MA Dos Santos, FC Moreno, FM Rios, I Valantine, A Emeljanovas
Transformations in Business & Economics 13 (2A), 343-360, 2014
232014
Efectos del valor de la marca sobre la lealtad y el precio atribuido por el consumidor
F Fuentes, T Luque, F Montoro, P Cañadas
Actas del XVI Encuentro de Profesores Universitarios de Marketing, 2004
222004
Online sport event consumers: Attitude, E-quality and E-satisfaction
M Alonso-Dos-Santos, FC Moreno, FM Ríos, M Alguacil
Journal of theoretical and applied electronic commerce research 12 (2), 54-70, 2017
152017
Scale of spectators’ motivations at soccer events
M Alonso Dos Santos, FJ Montoro-Ríos
Soccer & Society 15, 1-14, 2014
152014
Productos de agricultura ecológica y sistemas de certificación: perfiles de consumidor
FJ Montoro Ríos, F Muñoz Leiva, JA Castañeda García
Distribución y consumo, 62-73, 2006
152006
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Artículos 1–20