| Brand personification through the use of spokespeople: An exploratory study of ordinary employees, CEOs, and celebrities featured in advertising N Fleck, G Michel, V Zeitoun Psychology & marketing 31 (1), 84-92, 2014 | 141 | 2014 |
| When brands use CEOs and employees as spokespersons: A framework for understanding internal endorsement V Zeitoun, G Michel, N Fleck Qualitative Market Research: An International Journal 23 (2), 241-264, 2020 | 24 | 2020 |
| The new paradigm of digital proximity for cooperative banks T Gorlier, G Michel, V Zeitoun New Cooperative Banking in Europe: Strategies for Adapting the Business …, 2018 | 7 | 2018 |
| Brand activism: Towards a better understanding in the light of the “Economies of Worth” theory A Nassar, G Michel, V Zeitoun, IAE Paris-Sorbonne European Marketing Academy Conference (EMAC), 2021 | 5 | 2021 |
| Subjectivity and reflexivity: The contributions of countertransference to interpretative research S Borraz, V Zeitoun, D Dion Recherche et Applications en Marketing (English Edition) 36 (1), 65-81, 2021 | 4 | 2021 |
| Social networks: a new medium for expressing the infinite time of luxury brands V Zeitoun, N Veg-Sala Decisions Marketing 101 (1), 139-167, 2021 | 4 | 2021 |
| Brand co-creation management in the light of the social-materiality approach G Michel, V Zeitoun Research Handbook on Brand Co-Creation, 337-347, 2022 | 3 | 2022 |
| Subjectivité et réflexivité: les apports du contre-transfert aux recherches interprétatives S Borraz, V Zeitoun, D Dion Recherche et Applications en Marketing (French Edition) 36 (1), 63-79, 2021 | 3 | 2021 |
| Nouvelle perspective sur la relation marque-consommateur: la mécanique relationelle analysée à travers le prisme du théâtre V Zeitoun Paris 1, 2016 | 3 | 2016 |
| Les réseaux sociaux: un nouveau support d’expression du temps infini des marques de luxe V Zeitoun, N Veg-Sala Décision Marketing, 9-39, 2021 | 1 | 2021 |
| Brand activism: understanding LGBT perception in the light of the social identity theory A Nassar, V Zeitoun, G Michel Ethics 1, 21, 2023 | | 2023 |
| How Do Cooperative Banks Build Their Own Proximity Type in the Social Media N Veg-Sala, V Zeitoun, G Michel Contemporary Trends in European Cooperative Banking: Sustainability …, 2022 | | 2022 |
| Negative band mention in Rap Music: When criticizing benefits the brand and harms tha rapper G Michel, G Kasmi, V Zeitoun 7th international consumer brand Relationship conference, 2022 | | 2022 |
| Comment l'activisme est appréhendé par les internautes et les bénéficiaires de la cause: le cas des publications de marques en faveur des LGBT G Michel, A Nassar, V Zeitoun AFM, 2022 | | 2022 |
| Brands in rap music: When negative brand mentions benefit the brand G Kasmi, G Michel, V Zeitoun EMAC, 2022 | | 2022 |
| Exploring brand status within the rap subculture: a mutual influence on brands and rappers G Kasmi, G Michel, V Zeitoun European Marketing Academy Conference (EMAC), 2021 | | 2021 |
| L’utilisation des marques dans le rap: impact sur la consommation et les marques G Kasmi, G Michel, V Zeitoun Congrès de l'Association Française du Marketing (AFM), 2021 | | 2021 |
| La marque coopérative: comment concilier engagement social et réalité du marché G Michel, V Zeitoun, S Haddad, IAE Paris-Sorbonne Valeurs coopératives et nouvelles pratiques de gestion, 143-161, 2020 | | 2020 |
| A New Perspective on Brand-Consumer Relations (the Mechanics of the Relation as Seen Through the Glass of Theater) V Zeitoun Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | | 2017 |
| EMAC conference, 2021, Madrid Spain G Kasmi, G Michel, V Zeitoun | | |
Géraldine MichelMarketing ProfessorDirección de correo verificada de univ-paris1.fr
