| Digital inbound marketing: Measuring the economic performance of grocery e-commerce in Europe and the USA A Erdmann, JM Ponzoa Technological forecasting and social change 162, 120373, 2021 | 112 | 2021 |
| Search engine optimization: The long-term strategy of keyword choice A Erdmann, R Arilla, JM Ponzoa Journal of Business Research 144, 650-662, 2022 | 53 | 2022 |
| E-commerce customer attraction: Digital marketing techniques, evolution and dynamics across firms JM Ponzoa, A Erdmann Journal of Promotion Management 27 (5), 697-715, 2021 | 32 | 2021 |
| Value-based adoption of augmented reality: A study on the influence on online purchase intention in retail A Erdmann, JM Mas, R Arilla Journal of Consumer Behaviour, 2021 | 26 | 2021 |
| A value-based approach to the adoption of cryptocurrencies F García-Monleón, A Erdmann, R Arilla Journal of Innovation & Knowledge 8 (2), 100342, 2023 | 20 | 2023 |
| Resilient sustainable investment in digital education technology: A stakeholder-centric decision support model under uncertainty M Yazdani, D Pamucar, A Erdmann, L Toro-Dupouy Technological Forecasting and Social Change 188, 122282, 2023 | 18 | 2023 |
| Digital Transformation of Universities: The Influence of COVID-19 and Students’ Perception A Erdmann, A Estrada Presedo, M de Miguel Valdés Multidisciplinary Journal for Education, Social and Technological Sciences 8 …, 2021 | 14 | 2021 |
| Disruptive technologies: How to influence price sensitivity triggering consumers’ behavioural beliefs A Erdmann, JM Mas, M de Obesso Journal of Business Research 158, 113645, 2023 | 6 | 2023 |
| Can we improve academic performance and student satisfaction without additional time cost for teachers? Evidence from a blended methodology in Microeconomics A Erdmann, AJ Torres Marín Multidisciplinary Journal for Education, Social and Technological Sciences 6 …, 2019 | 6 | 2019 |
| Enhancing entrepreneurial skills through co-opetitive learning experience: A case study in a Spanish university A Erdmann, F García-Monleón, M Nuñez-Canal Journal of Management and Business Education 5 (2), 76-96, 2022 | 5 | 2022 |
| Comunicación de precios en el ecosistema digital A Erdmann, JMP Casado, RF Hernández Comunicando en el siglo XXI: nuevas fórmulas, 151-161, 2020 | 2 | 2020 |
| Adopción de NFT como arte digital: El efecto moderador de la cripto-experiencia y el papel de la sostenibilidad F García-Monleon, A Erdmann, RA Llorente, RF Hernández TECHNO REVIEW. International Technology, Science and Society Review/Revista …, 2022 | 1 | 2022 |
| Comunicación de valor a través de un entorno virtual: el potencial de la realidad virtual, la realidad aumentada y la realidad mixta A Erdmann, RF Hernández, SF Lores Comunicación, pantallas y ficción, 213-230, 2022 | 1 | 2022 |
| La experiencia argentina de monitorear públicamente los precios en supermercados A Erdmann Observatorio Económico, 6-7, 2016 | 1 | 2016 |
| Hotelling meets Holmes: the importance of returns to product differentiation and distribution economies for the firm's optimal location choice A Erdmann | 1 | 2014 |
| Pricing 360°: A Paradigm Shift in the Way Pricing Is Managed in the Digital Economy A Erdmann The Impact of Digitalization on Current Marketing Strategies, 79-96, 2024 | | 2024 |
| ADOPTION OF NFTS AS DIGITAL ART: The moderating effect of crypto-experience and the role of sustainability. F GARCÍA-MONLEON, A ERDMANN, RA LLORENTE, ... TECHNO Review 11 (4), 2022 | | 2022 |
| Adaption of the use of NFTs in digital art FG Monleón, A Erdmann, RA Llorente, R FernándezHernández CUICIID 2022: congreso Internacional sobre Comunicación, Innovación …, 2022 | | 2022 |
| Sustainable and smart investment in blockchain technologies: a value-based approach to the adoption ofcryptocurrencies FG Monleón, A Erdmann, RA Llorente Leveraging new business technology for a sustainable economic recovery …, 2022 | | 2022 |
| Publicación de precios en internet: Influencia sobre el consumidor y la empresa A Erdmann, JMP Casado, RF Hernández X Congreso Universitario Internacional sobre Contenidos, Investigación …, 2020 | | 2020 |
José PonzoaComplutense UniversityVerified email at ucm.es
