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Robert F. Lusch
Robert F. Lusch
Professor of Marketing
Dirección de correo verificada de email.arizona.edu
Título
Citado por
Citado por
Año
Evolving to a new dominant logic for marketing
SL Vargo, RF Lusch
Journal of marketing 68 (1), 1-17, 2004
226152004
Service-dominant logic: continuing the evolution
SL Vargo, RF Lusch
Journal of the Academy of marketing Science 36, 1-10, 2008
11717*2008
Institutions and axioms: an extension and update of service-dominant logic
SL Vargo, RF Lusch
Journal of the Academy of marketing Science 44, 5-23, 2016
41732016
Service-dominant logic: reactions, reflections and refinements
RF Lusch, SL Vargo
Marketing theory 6 (3), 281-288, 2006
29002006
Competing through service: Insights from service-dominant logic
RF Lusch, SL Vargo, M O’brien
Journal of retailing 83 (1), 5-18, 2007
28392007
Service innovation
RF Lusch, S Nambisan
MIS quarterly 39 (1), 155-176, 2015
27302015
The four service marketing myths: remnants of a goods-based, manufacturing model
SL Vargo, RF Lusch
Journal of service research 6 (4), 324-335, 2004
24232004
Interdependency, contracting, and relational behavior in marketing channels
RF Lusch, JR Brown
Journal of marketing 60 (4), 19-38, 1996
23241996
It's all B2B… and beyond: Toward a systems perspective of the market
SL Vargo, RF Lusch
Industrial marketing management 40 (2), 181-187, 2011
22612011
Service-dominant logic: Premises, perspectives, possibilities
RF Lusch, SL Vargo
Cambridge University Press, 2014
2231*2014
The service-dominant logic of marketing: Dialog, debate, and directions
RF Lusch, SL Vargo
Routledge, 2014
16922014
From goods to service (s): Divergences and convergences of logics
SL Vargo, RF Lusch
Industrial marketing management 37 (3), 254-259, 2008
16072008
Service-dominant logic 2025
SL Vargo, RF Lusch
International journal of research in marketing 34 (1), 46-67, 2017
15972017
Service, value networks and learning
RF Lusch, SL Vargo, M Tanniru
Journal of the academy of marketing science 38, 19-31, 2010
15732010
Why “service”?
SL Vargo, RF Lusch
Journal of the Academy of marketing Science 36, 25-38, 2008
10982008
Power and relationship commitment: their impact on marketing channel member performance
JR Brown, RF Lusch, CY Nicholson
Journal of retailing 71 (4), 363-392, 1995
9551995
Toward a conceptual foundation for service science: Contributions from service-dominant logic
RF Lusch, SL Vargo, G Wessels
IBM systems journal 47 (1), 5-14, 2008
9082008
Social media analytics and intelligence
D Zeng, H Chen, R Lusch, SH Li
IEEE Intelligent Systems 25 (6), 13-16, 2010
8912010
Sources of power: their impact on intrachannel conflict
RF Lusch
Journal of marketing Research 13 (4), 382-390, 1976
8531976
Service systems: a broadened framework and research agenda on value propositions, engagement, and service experience
JD Chandler, RF Lusch
Journal of Service Research 18 (1), 6-22, 2015
8192015
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–20