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Lura Forcum
Lura Forcum
Assistant Professor of Marketing, Clemson University
Dirección de correo verificada de clemson.edu - Página principal
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Using market basket analysis in management research
H Aguinis, LE Forcum, H Joo
Journal of Management 39 (7), 1799-1824, 2013
1402013
Does a dollar get you a dollar’s worth of merchandise? The impact of power distance belief on price-quality judgments
AK Lalwani, L Forcum
Journal of Consumer Research 43 (2), 317-333, 2016
1202016
Consumer memory dynamics: effects of branding and advertising on formation, stability, and use of consumer memory
S Krishnan, L Forcum
The SAGE Handbook of Applied Memory, 329-347, 2014
52014
Minds that Don’t Matter: Online Interaction with Brands Decreases Empathy for People
L Forcum
Advances in Consumer Research 45, 603-604, 2018
12018
Why good consumers love bad brands: Assertive language makes consumers care for brands
L Forcum
Indiana University, 2015
12015
The dark side of product visualization: Negative effects of imagery
A Lakshmanan, L Forcum, S Krishnan
ACR North American Advances, 2013
12013
My Picture, My Product: Does Co-Creation of a Usage Experience Lead to Positive Consumer Outcomes
S Krishnan, A Lakshmanan, L Forcum
ACR North American Advances, 2011
12011
Refining online consumer search into an opportunity
BDL Santos, L Forcum
Applied Marketing Analytics 3 (4), 363-373, 2018
2018
Refining Online Consumer Search into an Opportunity
B De los Santos, L Forcum
Applied Marketing Analytics 4 (1), 2018
2018
Minds That Don’T Matter: Attributing Minds to Brands Decreases Empathy For People
L Forcum
ACR North American Advances, 2017
2017
You Can’t Make Me, But You Should Try: Benefits of Controlling Behavior by Brands
L Forcum, S Krishnan
ROBERT MITTELSTAEDT DOCTORAL SYMPOSIUM PROCEEDINGS, 97, 2015
2015
When and why do artifact emojis lead to backfire effects on consumer response?
CH Kim, L Forcum, M Giebelhausen
Journal of Consumer Behaviour, 0
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Artículos 1–12