Ilenia Confente
Ilenia Confente
Università di Verona, Dipartimento di Economia Aziendale
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TítuloCitado porAño
To be or not to be (loyal): is there a recipe for customer loyalty in the B2B context?
I Russo, I Confente, DM Gligor, CW Autry
Journal of Business Research 69 (2), 888-896, 2016
Twenty‐five years of word‐of‐mouth studies: A critical review of tourism research
I Confente
International Journal of Tourism Research 17 (6), 613-624, 2015
Campioni Nascosti-Come le piccole e medie imprese hanno conquistato il mondo
H Simon
Older tourists: an exploratory study on online behaviour
V Vigolo, I Confente
Information and Communication Technologies in Tourism 2014, 439-452, 2013
The role of servitization for small firms: drivers versus barriers
I Confente, A Buratti, I Russo
International Journal of Entrepreneurship and Small Business 26 (3), 312-331, 2015
The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
I Russo, I Confente, DM Gligor, N Cobelli
Journal of Business & Industrial Marketing 32 (5), 664-676, 2017
Managing reputational risk: Insights from an European Survey
B Gaudenzi, I Confente, M Christopher
Corporate Reputation Review 18 (4), 248-260, 2015
Customer loyalty and supply chain management: Business-to-business customer loyalty analysis
I Russo, I Confente
Routledge, 2017
Journal of Management Cases
GL Gregori, S Cardinali, V Temperini
Online travel behaviour across cohorts: T he impact of social influences and attitude on hotel booking intention
I Confente, V Vigolo
International Journal of Tourism Research 20 (5), 660-670, 2018
Il word of mouth. L'evoluzione del comportamento del consumatore nell'era digitale
I Confente
Giuffrè Editore, 2012
L’impatto delle comunità virtuali sul processo di comunicazione aziendale. Nuovi strumenti per il controllo
P Signori, I Confente
Atti X International Marketing Trends Conference, ESCP, Paris, 2011
Consumer’s e-signals Prism analysis: impact and implications for corporate communication strategy
P Signori, I Confente
Sinergie 93 (Jan-Apr), 2014
The role of online brand communties on building brand equity and loyalty through relational benefits
N Sánchez-Casado, I Confente, E Tomaseti-Solano, F Brunetti
Journal of Marketing Theory and Practice 26 (3), 289-308, 2018
Using big data in the supply chain context: opportunities and challenges
I Russo, I Confente, A Borghesi
European Conference on Knowledge Management, 649, 2015
Il marketing territoriale tra industry co-opetition e societing. Un progetto sperimentale nell’agroalimentare
P Signori, I Confente
Mercati e competitività, 2011
Word of Mouth in the tourism industry: an empirical investigation of Service experience
I Confente
Proceedings 14th Toulon-Verona/ICQSS Conference “Excellence in services” at …, 2011
From trash to treasure: The impact of consumer perception of bio-waste products in closed-loop supply chains
I Russo, I Confente, D Scarpi, BT Hazen
Journal of Cleaner Production 218, 966-974, 2019
A roadmap for applying qualitative comparative analysis in supply chain research: The reverse supply chain case
I Russo, I Confente, D Gligor, N Cobelli
International Journal of Physical Distribution & Logistics Management 49 (1 …, 2019
Celebrities’ personal brand authenticity in social media: an application in the context of football top-players. The Robert Lewandowski case
W Kucharska, F Brunetti, I Confente, D Mladenović
Proceedings of the 5th European conference on social media (ECSM 2018), 125-133, 2018
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