| The structure of commitment in exchange GT Gundlach, RS Achrol, JT Mentzer Journal of marketing 59 (1), 78-92, 1995 | 3891 | 1995 |
| Marketing in the Network economy AS Ravi, K Philip Journal of Marketing 63, 146-163, 1999 | 2510* | 1999 |
| Evolution of the marketing organization: new forms for turbulent environments RS Achrol Journal of marketing 55 (4), 77-93, 1991 | 1712 | 1991 |
| Changes in the theory of interorganizational relations in marketing: Toward a network paradigm RS Achrol Journal of the academy of marketing science 25 (1), 56-71, 1996 | 1568 | 1996 |
| Environmental determinants of decision-making uncertainty in marketing channels RS Achrol, LW Stern Journal of marketing research 25 (1), 36-50, 1988 | 1141 | 1988 |
| Contracts, norms, and plural form governance JP Cannon, RS Achrol, GT Gundlach Journal of the Academy of Marketing Science 28 (2), 180-194, 2000 | 1125 | 2000 |
| The environment of marketing channel dyads: a framework for comparative analysis RS Achrol, T Reve, LW Stern Journal of marketing 47 (4), 55-67, 1983 | 1022 | 1983 |
| Frontiers of the marketing paradigm in the third millennium RS Achrol, P Kotler Journal of the Academy of Marketing Science 40 (1), 35-52, 2012 | 740 | 2012 |
| Assessing reseller performance from the perspective of the supplier N Kumar, LW Stern, RS Achrol Journal of marketing research 29 (2), 238-253, 1992 | 709 | 1992 |
| Legal and social safeguards against opportunism in exchange RS Achrol, GT Gundlach Journal of Retailing 75 (1), 107-124, 1999 | 337 | 1999 |
| Governance in exchange: contract law and its alternatives GT Gundlach, RS Achrol Journal of Public Policy & Marketing 12 (2), 141-155, 1993 | 250 | 1993 |
| The service-dominant logic for marketing: A critique RS Achrol, P Kotler The service-dominant logic of marketing: Dialog, debate, and directions, 320-333, 2006 | 197* | 2006 |
| The structure of reseller goals and performance in marketing channels RS Achrol, MJ Etzel Journal of the Academy of Marketing Science 31 (2), 146-163, 2003 | 166 | 2003 |
| Designing successful transorganizational marketing alliances RS Achrol, LK Scheer, LW Stern (No Title), 1990 | 163 | 1990 |
| Marketing’s lost frontier: the poor R Achrol, P Kotler Markets, Globalization & Development Review 1 (1), 2016 | 38 | 2016 |
| Measuring uncertainty in organizational analysis RS Achrol Social Science Research 17 (1), 66-91, 1988 | 38 | 1988 |
| The Frontiers of Marketing in the Third Milleninum P Kotler, A Ravi Journal of the Academy of Marketing Science 40 (1), 35-52, 2012 | 32 | 2012 |
| Slotting allowances: a time series analysis of aggregate effects over three decades RS Achrol Journal of the Academy of Marketing Science, 1-22, 2012 | 24 | 2012 |
| Distributed marketing networks: The fourth industrial revolution RS Achrol, P Kotler Journal of Business Research 150, 515-527, 2022 | 22 | 2022 |
| Extending the marketing dialog on poverty RS Achrol, P Kotler Markets, Globalization & Development Review 2 (1), 2017 | 19 | 2017 |
Nirmalya KumarLee Kong Chian Professor of Marketing, Singapore Management UniversityDirección de correo verificada de smu.edu.sg
