Adilson Borges
Adilson Borges
Dean & CEO, RSB - Rennes School of Business
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Does a companion always enhance the shopping experience?
A Borges, JC Chebat, BJ Babin
Journal of Retailing and Consumer Services 17 (4), 294-299, 2010
Going green for self or for others? Gender and identity salience effects on sustainable consumption
D Costa Pinto, MM Herter, P Rossi, A Borges
International Journal of Consumer Studies 38 (5), 540-549, 2014
Effects of mall atmosphere on mall evaluation: Teenage versus adult shoppers
MC Massicotte, R Michon, JC Chebat, MJ Sirgy, A Borges
Journal of Retailing and Consumer Services 18 (1), 74-80, 2011
Gender orientation and retail atmosphere: effects on value perception
A Borges, BJ Babin, N Spielmann
International Journal of Retail & Distribution Management 41 (7), 498-511, 2013
Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions
P Rossi, A Borges, M Bakpayev
Journal of retailing and consumer services 27, 74-79, 2015
More on the role of switching costs in service markets: A research note
JC Chebat, M Davidow, A Borges
Journal of Business Research 64 (8), 823-829, 2011
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations: A replication and extension
R Felix, A Borges
Journal of Brand Management 21, 579-593, 2014
Avoiding poor health or approaching good health: Does it matter? The conceptualization, measurement, and consequences of health regulatory focus
P Gomez, A Borges, CC Pechmann
Journal of Consumer Pscyhology 23 (4), 451-463, 2013
Managing service recovery experience: effects of the forgiveness for older consumers
BJ Babin, W Zhuang, A Borges
Journal of Retailing and Consumer Services 58, 102222, 2021
Negative emotions, value and relationships: differences between women and men
BJ Babin, M Griffin, A Borges, JS Boles
Journal of Retailing and Consumer Services 20 (5), 471-478, 2013
“It was not that long!”: The effects of the in-store TV screen content and consumers emotions on consumer waiting perception
A Borges, MM Herter, JC Chebat
Journal of Retailing and Consumer Services 22, 96-106, 2015
Graphic gambling warnings: How they affect emotions, cognitive responses and attitude change
Y Munoz, JC Chebat, A Borges
Journal of Gambling Studies 29, 507-524, 2013
How service seasons the experience: Measuring hospitality servicescapes
N Spielmann, M Laroche, A Borges
International Journal of Hospitality Management 31 (2), 360-368, 2012
The role of retail price image in a multi-country context: France and the USA
BJ Babin, A Borges, K James
Journal of Business Research 69 (3), 1074-1081, 2016
Influence of different starch sources and plasticizers on properties of biodegradable films.
JA Borges, VP Romani, WR Cortez-Vega, VG Martins
International Food Research Journal 22 (6), 2015
Estrategias emergentes au deliberadas: um estudo de caso com os vencedores do premio" Top de Morketing" da ADYB
AA Borges Jr, FB Luce
Revista de Administração de Empresas 40, 36-44, 2000
As the wheel turns toward the future of retailing
BJ Babin, C Feng, A Borges
Journal of marketing theory and practice 29 (1), 78-91, 2021
Green consumers and their identities: How identities change the motivation for green consumption
D Costa Pinto, WM Nique, M Maurer Herter, A Borges
International Journal of Consumer Studies 40 (6), 742-753, 2016
The effects of digitally enhanced photos on product evaluation and young girls' self-esteem
A Borges
Recherche et applications en marketing (English edition) 26 (4), 5-21, 2011
O uso da pesquisa de satisfação do consumidor como instrumento de política pública: o potencial de uso no caso do transporte coletivo de Porto Alegre
AA Borges Jr, MJ Fonseca
Revista Interdisciplinar de Marketing 1 (3), 38-50, 2002
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