| A novel romance: the technology acceptance model with emotional attachment W Read, N Robertson, L McQuilken Australasian marketing journal (AMJ) 19 (4), 223-229, 2011 | 134 | 2011 |
| Consumer engagement on Twitter: perceptions of the brand matter W Read, N Robertson, L McQuilken, AS Ferdous European Journal of Marketing, 2019 | 106 | 2019 |
| A novel romance: Conceptualising emotional attachment as a barrier to adoption W Read, L McQuilken, N Robertson ANZMAC 2010: Doing more with less: Proceedings of the 2010 Australian and …, 2010 | 9 | 2010 |
| Conceptualising levels of customer relational outcomes within social media W Read, N Robertson, L McQuilken ANZMAC 2011: conference proceedings: Marketing in the Age of Consumerism …, 2011 | 3 | 2011 |
| Online Work Integrated Learning: Technology-enabled WIL Placements and Projects H Suri, F Kaider, W Read, L Russell, A Marlow Deakin University, 2021 | | 2021 |
| Parallel Session 5-Showcase 9-Virtual WIL: technology enabled WIL placements and projects–Preliminary findings H Suri, F Kaider, W Read, L Russell, A Marlow The Australian Collaborative Education Network Limited (ACEN) Work …, 2020 | | 2020 |
| An empirical examination of consumer engagement in the twitter context W Read Deakin University, 2016 | | 2016 |
