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Maria Sicilia (ORCID: 0000-0002-1731-4570)
Maria Sicilia (ORCID: 0000-0002-1731-4570)
Associate Professor, University of Murcia (Spain)
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Effects of interactivity in a web site: The moderating effect of need for cognition
M Sicilia, S Ruiz, JL Munuera
Journal of advertising 34 (3), 31-44, 2005
5732005
Brand communities on the internet
M Sicilia, M Palazón
Corporate Communications: An International Journal 13 (3), 255-270, 2008
3852008
The impact of cognitive and/or affective processing styles on consumer response to advertising appeals
S Ruiz, M Sicilia
Journal of business Research 57 (6), 657-664, 2004
2942004
Determinants of E-WOM influence: The role of consumers’ internet experience
M López, M Sicilia
Journal of theoretical and applied electronic commerce research 9 (1), 28-43, 2014
2532014
Revitalising brands through communication messages: the role of brand familiarity
E Delgado‐Ballester, A Navarro, M Sicilia
European Journal of Marketing 46 (1/2), 31-51, 2012
2042012
eWOM as source of influence: the impact of participation in eWOM and perceived source trustworthiness on decision making
M López, M Sicilia
Journal of Interactive Advertising 14 (2), 86-97, 2014
1352014
Attitude Formation Online-how the Consumer's need for Cognition Affects the Relationship between Attitude towards the Website and Attitude towards the Brand
M Sicilia, S Ruiz, N Reynolds
International Journal of Market Research 48 (2), 139-154, 2006
1322006
The effects of the amount of information on cognitive responses in online purchasing tasks
M Sicilia, S Ruiz
Electronic Commerce Research and Applications 9 (2), 183-191, 2010
1252010
How WOM marketing contributes to new product adoption: Testing competitive communication strategies
M López, M Sicilia
European Journal of Marketing, 2013
1062013
El papel de las redes sociales como generadoras de" amor a la marca"
M Palazón, E Delgado, M Sicilia
Universia Business Review, 18-39, 2014
1002014
The effect of user-generated content on tourist behavior: the mediating role of destination image
MC Hidalgo-Alcázar, M Sicilia-Piñero, S Ruiz-de-Maya
Tourism & Management Studies 10 (ESPECIAL), 158-164, 2014
752014
The need to belong and self‐disclosure in positive word‐of‐mouth behaviours: The moderating effect of self–brand connection
M Sicilia, E Delgado‐Ballester, M Palazon
Journal of Consumer Behaviour 15 (1), 60-71, 2016
742016
Boca a boca tradicional vs. electrónico. La participación como factor explicativo de la influencia del boca a boca electrónico
M López, M Sicilia
Revista Española de Investigación de Marketing ESIC 17 (1), 7-38, 2013
732013
Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness
M Lopez, M Sicilia, AA Moyeda-Carabaza
Internet Research 27 (1), 21-51, 2017
672017
The role of flow in web site effectiveness
M Sicilia, S Ruiz
Journal of Interactive Advertising 8 (1), 33-44, 2007
672007
The effect of web-based information availability on consumers’ processing and attitudes
M Sicilia, S Ruiz
Journal of Interactive Marketing 24 (1), 31-41, 2010
572010
What drives crowdfunding participation? The influence of personal and social traits
Y Rodriguez-Ricardo, M Sicilia, M López
Spanish Journal of Marketing-ESIC 22 (2), 163-182, 2018
442018
Marcas de destino y evaluación de sitios web: una metodología de investigación
J Fernández-Cavia, P Díaz-Luque, A Huertas, C Rovira, ...
Revista Latina de comunicación social, 622-638, 2013
442013
Integrated Marketing Communications: effects of Advertising-Sponsorship Strategic Consistency
A Navarro, M Sicilia, E Delgado‐Ballester
EuroMed Journal of Business, 2009
442009
Integrated marketing communications: Effects of advertising‐sponsorship strategic consistency
A Navarro, M Sicilia, E Delgado‐Ballester
EuroMed Journal of Business, 2009
442009
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Artículos 1–20