Maria Sicilia
Maria Sicilia
Profesora de Marketing en la Universidad de Murcia
Dirección de correo verificada de um.es
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Effects of interactivity in a web site: The moderating effect of need for cognition
M Sicilia, S Ruiz, JL Munuera
Journal of advertising 34 (3), 31-44, 2005
4712005
Effects of interactivity in a web site: The moderating effect of need for cognition
M Sicilia, S Ruiz, JL Munuera
Journal of advertising 34 (3), 31-44, 2005
4712005
Brand communities on the internet
M Sicilia, M Palazón
Corporate Communications: An International Journal, 2008
3052008
The impact of cognitive and/or affective processing styles on consumer response to advertising appeals
S Ruiz, M Sicilia
Journal of business Research 57 (6), 657-664, 2004
2212004
Revitalising brands through communication messages: the role of brand familiarity
E Delgado‐Ballester, A Navarro, M Sicilia
European Journal of Marketing, 2012
1472012
Determinants of E-WOM influence: the role of consumers’ internet experience
M López, M Sicilia
Journal of theoretical and applied electronic commerce research 9 (1), 28-43, 2014
1412014
Attitude Formation Onlin-how the Consumer's need for Cognition Affects the Relationship between Attitude towards the Website and Attitude towards the Brand
M Sicilia, S Ruiz, N Reynolds
International Journal of Market Research 48 (2), 139-154, 2006
932006
The effects of the amount of information on cognitive responses in online purchasing tasks
M Sicilia, S Ruiz
Electronic Commerce Research and Applications 9 (2), 183-191, 2010
842010
How WOM marketing contributes to new product adoption: testing competitive communication strategies
M López, M Sicilia
European Journal of Marketing 47 (7), 1089-1114, 2013
742013
eWOM as source of influence: the impact of participation in eWOM and perceived source trustworthiness on decision making
M López, M Sicilia
Journal of Interactive Advertising 14 (2), 86-97, 2014
652014
The role of flow in web site effectiveness
M Sicilia, S Ruiz
Journal of Interactive Advertising 8 (1), 33-44, 2007
592007
El papel de las redes sociales como generadoras de" amor a la marca"
M Palazón, E Delgado, M Sicilia
UCJC Business and Society Review (formerly known as Universia Business Review), 2014
552014
The effect of web-based information availability on consumers' processing and attitudes
M Sicilia, S Ruiz
Journal of Interactive Marketing 24 (1), 31-41, 2010
472010
Boca a boca tradicional vs. electrónico. La participación como factor explicativo de la influencia del boca a boca electrónico
M López, M Sicilia
Revista Española de Investigación de Marketing ESIC 17 (1), 7-38, 2013
432013
The need to belong and self‐disclosure in positive word‐of‐mouth behaviours: The moderating effect of self–brand connection
M Sicilia, E Delgado‐Ballester, M Palazon
Journal of Consumer Behaviour 15 (1), 60-71, 2016
362016
Marcas de destino y evaluación de sitios web: una metodología de investigación
J Fernández-Cavia, P Díaz-Luque, A Huertas, C Rovira, ...
Revista Latina de comunicación social, 622-638, 2013
352013
Integrated marketing communications: Effects of advertising-sponsorship strategic consistency
A Navarro, M Sicilia, E Delgado-Ballester
EuroMed Journal of Business 4 (3), 223-236, 2009
312009
Creating identification with brand communities on Twitter
M López, M Sicilia, AA Moyeda-Carabaza
Internet Research, 2017
272017
Destination brands and website evaluation: A research methodology
J Fernandez-Cavia
Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de …, 2013
212013
The influence of “Facebook friends” on the intention to join brand pages
M Palazon, M Sicilia, M Lopez
Journal of Product & Brand Management, 2015
202015
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