Ana Isabel Polo Peña
Ana Isabel Polo Peña
Verified email at ugr.es
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Year
ıa; Fernandez-Ruano, Marıa Lina.(2020). Influence of gamification on perceived self-efficacy: gender and age moderator effect
AI Polo-Pena, DM Frıas-Jamilena
International Journal of Sports Marketing and Sponsorship. Pp1 24, 0
144
Antecedents of loyalty toward rural hospitality enterprises: The moderating effect of the customer's previous experience
AIP Peña, DMF Jamilena, MÁR Molina
International Journal of Hospitality Management 34, 127-137, 2013
802013
The perceived value of the rural tourism stay and its effect on rural tourist behaviour
AIP Peña, DMF Jamilena, MÁR Molina
Journal of Sustainable Tourism 20 (8), 1045-1065, 2012
802012
Impact of market orientation and ICT on the performance of rural smaller service enterprises
AI Polo Peña, DM Frías Jamilena, MÁ Rodríguez Molina
Journal of Small Business Management 49 (3), 331-360, 2011
702011
The relationship between business characteristics and ICT deployment in the rural tourism sector. The case of Spain
AIP Peña, DMF Jamilena
International Journal of Tourism Research 12 (1), 34-48, 2010
672010
Validation of a market orientation adoption scale in rural tourism enterprises. Relationship between the characteristics of the enterprise and extent of market orientation adoption
AIP Pena, DMF Jamilena, MÁR Molina
International Journal of Hospitality Management 31 (1), 139-151, 2012
532012
The effect of value-creation on consumer-based destination brand equity
DM Frias Jamilena, AI Polo Pena, MA Rodriguez Molina
Journal of Travel Research 56 (8), 1011-1031, 2017
522017
Value co-creation via information and communications technology
AI Polo Peña, DM Frías Jamilena, MÁ Rodríguez Molina
The Service Industries Journal 34 (13), 1043-1059, 2014
442014
Validation of cognitive image dimensions for rural tourist destinations: A contribution to the management of rural tourist destinations
AIP Peña, DMF Jamilena, MÁR Molina
Journal of Vacation Marketing 18 (4), 261-273, 2012
442012
Impact of customer orientation and ICT use on the perceived performance of rural tourism enterprises
AI Polo Pena, DM Frias Jamilena, MÁ Rodríguez Molina
Journal of Travel & Tourism Marketing 30 (3), 272-289, 2013
402013
Marketing practices in the Spanish rural tourism sector and their contribution to business outcomes
AI Polo-Peña, DM Frías-Jamilena, MÁ Rodríguez-Molina
Entrepreneurship & Regional Development 24 (7-8), 503-521, 2012
322012
Market orientation as a strategy for the rural tourism sector: Its effect on tourist behavior and the performance of enterprises
AI Polo Pena, DM Frias Jamilena, MA Rodriguez Molina
Journal of Travel Research 52 (2), 225-239, 2013
312013
The acceptance of a personal learning environment based on Google apps: The role of subjective norms and social image
F Rejón-Guardia, AI Polo-Peña, G Maraver-Tarifa
Journal of Computing in Higher Education 32 (2), 203-233, 2020
212020
The effects of perceived value on loyalty: the moderating effect of market orientation adoption
AIP Peña, DMF Jamilena, MÁR Molina
Service Business 11 (1), 93-116, 2017
182017
Online marketing strategy and market segmentation in the Spanish rural accommodation sector
AI Polo Peña, DM Frías Jamilena, MÁ Rodríguez Molina, JM Rey Pino
Journal of Travel Research 55 (3), 362-379, 2016
182016
Market orientation adoption among rural tourism enterprises: The effect of the location and characteristics of the firm
AI Polo Pena, J Chica Olmo, DM Frias Jamilena, MA Rodriguez Molina
International Journal of Tourism Research 17 (1), 54-65, 2015
172015
Rural lodging establishments: effects of location and internal resources and characteristics on room rates
AIP Peña, DMF Jamilena, MÁR Molina, JC Olmo
Tourism Geographies 17 (1), 91-111, 2015
142015
La orientación al mercado en el sector de turismo rural: efectos en los resultados de la actividad empresarial y en el valor percibido por el mercado
AIP Peña
Universidad de Granada, 2010
132010
The effect of customer orientation on smaller sized service firms and on the Market: A multilevel application embracing firms and customers
AI Polo Peña, DM Frías Jamilena, MÁ Rodríguez Molina
Journal of Small Business Management 54 (2), 566-581, 2016
102016
The moderating effect of blogger social influence and the reader’s experience on loyalty toward the blogger
BU Arrieta, AIP Peña, CM Medina
Online Information Review, 2019
92019
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