Ana Isabel Polo Peña
Ana Isabel Polo Peña
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ıa; Fernandez-Ruano, Marıa Lina.(2020). Influence of gamification on perceived self-efficacy: gender and age moderator effect
AI Polo-Pena, DM Frıas-Jamilena
International Journal of Sports Marketing and Sponsorship. Pp1 24, 0
181
Antecedents of loyalty toward rural hospitality enterprises: The moderating effect of the customer's previous experience
AIP Peña, DMF Jamilena, MÁR Molina
International Journal of Hospitality Management 34, 127-137, 2013
892013
The perceived value of the rural tourism stay and its effect on rural tourist behaviour
AIP Peña, DMF Jamilena, MÁR Molina
Journal of Sustainable Tourism 20 (8), 1045-1065, 2012
862012
Impact of market orientation and ICT on the performance of rural smaller service enterprises
AI Polo Peña, DM Frías Jamilena, MA Rodriguez Molina
Journal of Small Business Management 49 (3), 331-360, 2011
742011
The relationship between business characteristics and ICT deployment in the rural tourism sector. The case of Spain
AIP Peña, DMF Jamilena
International Journal of Tourism Research 12 (1), 34-48, 2010
672010
The effect of value-creation on consumer-based destination brand equity
DM Frias Jamilena, AI Polo Pena, MA Rodriguez Molina
Journal of Travel Research 56 (8), 1011-1031, 2017
582017
Value co-creation via information and communications technology
AI Polo Peña, DM Frías Jamilena, MÁ Rodríguez Molina
The Service Industries Journal 34 (13), 1043-1059, 2014
542014
Validation of a market orientation adoption scale in rural tourism enterprises. Relationship between the characteristics of the enterprise and extent of market orientation adoption
AIP Pena, DMF Jamilena, MÁR Molina
International Journal of Hospitality Management 31 (1), 139-151, 2012
542012
Validation of cognitive image dimensions for rural tourist destinations: A contribution to the management of rural tourist destinations
AIP Peña, DMF Jamilena, MÁR Molina
Journal of Vacation Marketing 18 (4), 261-273, 2012
482012
Impact of customer orientation and ICT use on the perceived performance of rural tourism enterprises
AI Polo Pena, DM Frias Jamilena, MÁ Rodríguez Molina
Journal of Travel & Tourism Marketing 30 (3), 272-289, 2013
442013
Marketing practices in the Spanish rural tourism sector and their contribution to business outcomes
AI Polo-Peña, DM Frías-Jamilena, MÁ Rodríguez-Molina
Entrepreneurship & Regional Development 24 (7-8), 503-521, 2012
352012
Market orientation as a strategy for the rural tourism sector: Its effect on tourist behavior and the performance of enterprises
AI Polo Pena, DM Frias Jamilena, MA Rodriguez Molina
Journal of Travel Research 52 (2), 225-239, 2013
332013
The acceptance of a personal learning environment based on Google apps: The role of subjective norms and social image
F Rejón-Guardia, AI Polo-Peña, G Maraver-Tarifa
Journal of Computing in Higher Education 32 (2), 203-233, 2020
262020
Online marketing strategy and market segmentation in the Spanish rural accommodation sector
AI Polo Peña, DM Frías Jamilena, MÁ Rodríguez Molina, JM Rey Pino
Journal of Travel Research 55 (3), 362-379, 2016
232016
The effects of perceived value on loyalty: the moderating effect of market orientation adoption
AIP Peña, DMF Jamilena, MÁR Molina
Service Business 11 (1), 93-116, 2017
202017
Market orientation adoption among rural tourism enterprises: The effect of the location and characteristics of the firm
AI Polo Pena, J Chica Olmo, DM Frias Jamilena, MA Rodriguez Molina
International Journal of Tourism Research 17 (1), 54-65, 2015
182015
La orientación al mercado en el sector de turismo rural: Efectos en los resultados de la actividad empresarial y en el valor percibido por el mercado
AI Polo Peña
Granada: Universidad de Granada, 2010
152010
Rural lodging establishments: effects of location and internal resources and characteristics on room rates
AIP Peña, DMF Jamilena, MÁR Molina, JC Olmo
Tourism Geographies 17 (1), 91-111, 2015
142015
Brand personality in cultural tourism through social media
F Peco-Torres, AI Polo-Pena, DM Frías-Jamilena
Tourism Review, 2020
122020
Influence of tourist geographical context on customer-based destination brand equity: An empirical analysis
RA Cano Guervos, DM Frías Jamilena, AI Polo Peña, J Chica Olmo
Journal of Travel Research 59 (1), 107-119, 2020
122020
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