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Rafael Anaya-Sánchez
Rafael Anaya-Sánchez
Profesor Titular de Universidad. Área de Comercialización e Investigación de Mercados, Universidad
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DMO online platforms: Image and intention to visit
S Molinillo, F Liébana-Cabanillas, R Anaya-Sánchez, D Buhalis
Tourism management 65, 116-130, 2018
3882018
Behind influencer marketing: key marketing decisions and their effects on followers’ responses
FJ Martínez-López, R Anaya-Sánchez, M Fernández Giordano, ...
Journal of Marketing Management 36 (7-8), 579-607, 2020
2962020
Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites
S Molinillo, R Anaya-Sánchez, F Liebana-Cabanillas
Computers in Human Behavior 108, 105980, 2020
2862020
Exploring the impacts of interactions, social presence and emotional engagement on active collaborative learning in a social web-based environment
S Molinillo, R Aguilar-Illescas, R Anaya-Sánchez, M Vallespín-Arán
Computers & Education 123, 41-52, 2018
2812018
Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use
S Molinillo, R Aguilar-Illescas, R Anaya-Sánchez, F Liébana-Cabanillas
Journal of Retailing and Consumer Services 63, 102404, 2021
2052021
Consumer engagement in an online brand community
FJ Martínez-López, R Anaya-Sánchez, R Aguilar-Illescas, S Molinillo, ...
Electronic Commerce Research and Applications 23, 24-37, 2017
1782017
Smart city communication via social media: Analysing residents' and visitors' engagement
S Molinillo, R Anaya-Sánchez, AM Morrison, JA Coca-Stefaniak
Cities 94, 247-255, 2019
1312019
The impact of affective and cognitive app experiences on loyalty towards retailers
S Molinillo, A Navarro-García, R Anaya-Sánchez, A Japutra
Journal of Retailing and Consumer Services 54, 101948, 2020
1282020
Influencer marketing: brand control, commercial orientation and post credibility
FJ Martínez-López, R Anaya-Sánchez, I Esteban-Millat, H Torrez-Meruvia, ...
Journal of marketing management 36 (17-18), 1805-1831, 2020
1242020
Distribución comercial aplicada
SM Jiménez
Esic Editorial, 2012
1152012
The customer retail app experience: Implications for customer loyalty
S Molinillo, R Aguilar-Illescas, R Anaya-Sanchez, E Carvajal-Trujillo
Journal of Retailing and Consumer Services 65, 102842, 2022
1022022
A social commerce intention model for traditional e-commerce sites
S Molinillo, F Liébana-Cabanillas, R Anaya-Sánchez
Journal of theoretical and applied electronic commerce research 13 (2), 80-93, 2018
992018
Online brand communities
FJ Martínez-López, R Anaya-Sánchez, R Aguilar-Illescas, S Molinillo
Gewerbestrasse, Switzerland: Springer International Publishing, 2016
962016
Trust and loyalty in online brand communities
R Anaya-Sánchez, R Aguilar-Illescas, S Molinillo, FJ Martínez-López
Spanish Journal of Marketing-ESIC 24 (2), 177-191, 2020
752020
Social media-based collaborative learning: Exploring antecedents of attitude
S Molinillo, R Anaya-Sánchez, R Aguilar-Illescas, M Vallespín-Arán
The Internet and Higher Education 38, 18-27, 2018
502018
Destination image on the DMO's platforms: official website and social media
S Molinillo, F Liébana-Cabanillas, R Anaya-Sánchez
Tourism & Management Studies 13 (3), 5-14, 2017
382017
Millennial consumer preferences in social commerce web design
R Anaya-Sánchez, JM Castro-Bonaño, E González-Badía
Revista Brasileira de Gestão de Negócios 22, 123-139, 2020
362020
Improving travellers' trust in restaurant review sites
R Anaya-Sánchez, S Molinillo, R Aguilar-Illescas, F Liébana-Cabanillas
Tourism Review 74 (4), 830-840, 2019
352019
Types of virtual communities and virtual brand communities
FJ Martínez-López, R Anaya, R Aguilar, S Molinillo, FJ Martínez-López, ...
Online brand communities: Using the social web for branding and marketing …, 2016
212016
Preferencias del consumidor millennial respecto al diseño de webs de social commerce
R Anaya-Sánchez, JM Castro-Bonaño, E González-Badía
Revista Brasileira de Gestão de Negócios 22, 123-139, 2020
202020
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