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Allan J. Kimmel
Allan J. Kimmel
Professor of Marketing, ESCP Europe (retired)
Dirección de correo verificada de escpeurope.eu - Página principal
Título
Citado por
Citado por
Año
Ethics and values in applied social research
AJ Kimmel
Sage, 1988
7271988
Ethical issues in behavioral research: A survey.
AJ Kimmel
Blackwell Publishing, 1996
2931996
Rumors and rumor control: A manager's guide to understanding and combatting rumors
AJ Kimmel
Routledge, 2013
2842013
WOM and social media: Presaging future directions for research and practice
AJ Kimmel, PJ Kitchen
Word of mouth and social media, 4-19, 2016
2192016
Ethical issues in behavioral research: Basic and applied perspectives
AJ Kimmel
John Wiley & Sons, 2009
1842009
Connecting with consumers: Marketing for new marketplace realities
AJ Kimmel
Oxford University Press, 2010
1032010
Word of mouth and social media
AJ Kimmel, PJ Kitchen
Journal of Marketing Communications 20 (1-2), 2-4, 2014
982014
In defense of deception.
AJ Kimmel
American Psychological Association 53 (7), 803, 1998
971998
Neuromarketing research practices: attitudes, ethics, and behavioral intentions
E Bakardjieva, AJ Kimmel
Ethics & Behavior 27 (3), 179-200, 2017
962017
Analysis of commercial rumors from the perspective of marketing managers: Rumor prevalence, effects, and control tactics
AJ Kimmel, AF Audrain-Pontevia
Journal of Marketing Communications 16 (4), 239-253, 2010
942010
Psychological foundations of marketing: the keys to consumer behavior
A Kimmel, AJ Kimmel
Routledge, 2018
912018
Marketing communication: New approaches, technologies, and styles
AJ Kimmel
OUP Oxford, 2005
852005
Rumors and the financial marketplace
AJ Kimmel
The Journal of Behavioral Finance 5 (3), 134-141, 2004
852004
Psychological Correlates of the Transmission and Acceptance of Rumors About AIDS1
AJ Kimmel, R Keefer
Journal of Applied Social Psychology 21 (19), 1608-1628, 1991
841991
Predictable biases in the ethical decision making of American psychologists.
AJ Kimmel
American Psychologist 46 (7), 786, 1991
751991
Sexe, genre et marketing, définition des concepts et analyse de la littérature
E Tissier-Desbordes, AJ Kimmel
Décisions marketing, 55-69, 2002
582002
Males, masculinity, and consumption: An exploratory investigation
AJ Kimmel, E Tissier-Desbordes
ACR European Advances, 1999
571999
Deception in marketing research: Ethical, methodological, and disciplinary implications
AJ Kimmel, NC Smith
Psychology & Marketing 18 (7), 663-689, 2001
502001
Gossip columns: Media small talk
J Levin, AJ Kimmel
Journal of Communication 27 (1), 169-175, 1977
471977
Ethical decision making and research deception in the behavioral sciences: An application of social contract theory
AJ Kimmel, NC Smith, JG Klein
Ethics & Behavior 21 (3), 222-251, 2011
452011
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Artículos 1–20