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Ruben Huertas Garcia
Ruben Huertas Garcia
Verified email at ub.edu
Title
Cited by
Cited by
Year
Decisiones estratégicas para la dirección de operaciones en empresas de servicios y turísticas
RH García, RD Galcerán
Edicions Universitat Barcelona, 2015
1942015
Modelling students' flow experiences in an online learning environment
I Esteban-Millat, FJ Martínez-López, R Huertas-García, A Meseguer, ...
Computers & Education 71, 111-123, 2014
1272014
Online drivers and offline influences related to loyalty to airline websites
S Forgas, R Palau, J Sánchez, R Huertas-García
Journal of Air Transport Management 18 (1), 43-46, 2012
792012
Planning scheduling and budgeting value-added chains
M Badell, J Romero, R Huertas, L Puigjaner
Chemical & Computers 28, 45-61, 2004
752004
Perceived Efficacy of Sustainability Strategies in the US, Italian, and Spanish Wine Industries: A Comparative Study
A Gilinsky Jr, SK Newton, T Atkin, C Santini, A Cavicchi, AC Romeo, ...
International Journal of Wine Business Research 27 (3), 164-181, 2015
592015
Conjoint analysis of tourist choice of hotel attributes presented in travel agent brochures
R Huertas‐Garcia, M Laguna García, C Consolación
International journal of tourism research 16 (1), 65-75, 2014
522014
Consumer preferences for olive-oil attributes: a review of the empirical literature using a conjoint approach
JF Jiménez-Guerrero, JC Gázquez-Abad, JA Mondéjar-Jiménez, ...
Olive oil-constituents, quality, health properties and bioconversions …, 2012
512012
Decisiones estratégicas para la dirección de operaciones en empresas de servicios y turísticas
R Huertas García, R Domínguez Galcerán
Barcelona: Universitat de Barcelona, 2008
502008
Co-branding strategy in cause-related advertising: the fit between brand and cause
R Huertas-García, J Lengler, C Consolación-Segura
Journal of Product & Brand Management, 2017
472017
Estimating consumer preferences for extrinsic and intrinsic attributes of vegetables. A study of German consumers
JFJ Guerrero, JCG Abad, RH García, JAM Jiménez
Spanish Journal of Agricultural Research, 539-551, 2012
472012
Drivers of sustainability strategies in Spain’s wine tourism industry
JC Gázquez-Abad, R Huertas-García, MD Vázquez-Gómez, ...
Cornell Hospitality Quarterly 56 (1), 106-117, 2015
442015
La netnografía como herramienta de investigación en contextos on-line: una aplicación al análisis de la imagen de los servicios públicos de transporte
A Casas-Romeo, JC Gázquez-Abad, S Forgas-Coll, R Huertas-García
Innovar 24 (52), 89-102, 2014
362014
Computational Intelligence In Business And Economics-Proceedings Of The Ms' 10 International Conference
AM Gil-lafuente, JM Merigo-lindahl
World Scientific, 2010
292010
The role of sustainability in brand equity value in the financial sector
S Ajour El Zein, C Consolacion-Segura, R Huertas-Garcia
Sustainability 12 (1), 254, 2019
232019
Using statistical design experiment methodologies to identify customers’ needs
R Huertas-Garcia, C Consolación-Segura
International Journal of Market Research 51 (1), 1-19, 2009
222009
Publicidad conjunta marca-causa: el papel de la implicación del individuo hacia la publicidad en la comprensión y evaluación del mensaje
R Huertas-García, JC Gázquez-Abad, J Lengler
Revista Europea de Dirección y Economía de la Empresa 23 (3), 147-155, 2014
212014
Store flyer design and the intentions to visit the store and buy: The moderating role of perceived variety and perceived store image
M Prediger, R Huertas-Garcia, JC Gázquez-Abad
Journal of Retailing and Consumer Services 51, 202-211, 2019
202019
Spanish Muslims' halal food purchase intention
M Pradana
Universitat de Barcelona, 2021
192021
A design strategy for improving adaptive conjoint analysis
R Huertas-Garcia, JC Gázquez-Abad, S Forgas-Coll
Journal of Business & Industrial Marketing, 2016
192016
Recomendaciones didácticas para adaptarse a la enseñanza remota de emergencia
D Galindo, L García, R García, P González, PC Hernández, M López, ...
Rev. Digit. Univ 21, 1-13, 2020
142020
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Articles 1–20