| Drivers, benefits and challenges of ICT adoption by small and medium sized enterprises (SMEs): A literature review V Barba-Sanchez, MP Martínez-Ruiz, AI Jiménez-Zarco Problems and Perspectives in Management 5 (1), 104-115, 2007 | 289 | 2007 |
| Dirección de productos y marcas AI Jiménez Zarco Editorial UOC, 2004 | 256* | 2004 |
| Factors influencing repeat visits to a destination: The influence of group composition S Campo-Martínez, JB Garau-Vadell, MP Martínez-Ruiz Tourism Management 31 (6), 862-870, 2010 | 237 | 2010 |
| Comunicación e imagen corporativa AIJ Zarco, IR Ardura Editorial UOC, 2011 | 224 | 2011 |
| A multidimensional analysis of the information sources construct and its relevance for destination image formation I Llodrà-Riera, MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta Tourism management 48, 319-328, 2015 | 211 | 2015 |
| Customer satisfaction's key factors in Spanish grocery stores: Evidence from hypermarkets and supermarkets MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta Journal of Retailing and Consumer Services 17 (4), 278-285, 2010 | 114 | 2010 |
| Evaluación de la accesibilidad de páginas web de universidades españolas y extranjeras incluidas en rankings universitarios internacionales JR Hilera, L Fernández, E Suárez, ET Vilar Revista española de documentación científica 36 (1), 004, 2013 | 92 | 2013 |
| The impact of retail store format on the satisfaction-loyalty link: An empirical investigation O Kamran-Disfani, MK Mantrala, A Izquierdo-Yusta, MP Martínez-Ruiz Journal of Business Research 77, 14-22, 2017 | 81 | 2017 |
| The impact of market orientation dimensions on client cooperation in the development of new service innovations AI Jiménez‐Zarco, MP Martínez‐Ruiz, A Izquierdo‐Yusta European Journal of Marketing, 2011 | 75 | 2011 |
| Key service innovation drivers in the tourism sector: empirical evidence and managerial implications AI Jiménez-Zarco, MP Martínez-Ruiz, A Izquierdo-Yusta Service Business 5 (4), 339-360, 2011 | 55 | 2011 |
| La potenciación del origen en las estrategias de marketing de productos agroalimentarios: Objetivos, situación e implicaciones MP Martínez Ruiz, AI Jiménez Zarco | 52* | 2006 |
| Consumer-brand relationships under the marketing 3.0 paradigm: a literature review M Gómez-Suárez, MP Martínez-Ruiz, N Martínez-Caraballo Frontiers in psychology 8, 252, 2017 | 51 | 2017 |
| Performance measurement system (PMS) integration into new product innovation: A literature review and conceptual framework AI Jiménez-Zarco, MP Martínez-Ruiz, Ó González-Benito Academy of Marketing Science Review 9 (10), 1-16, 2006 | 48 | 2006 |
| Using daily store-level data to understand price promotion effects in a semiparametric regression model MP Martínez-Ruiz, A Mollá-Descals, MA Gómez-Borja, JL Rojo-Álvarez Journal of retailing and consumer services 13 (3), 193-204, 2006 | 44 | 2006 |
| Assessing the influence of social media on tourists’ motivations and image formation of a destination I Llodra-Riera, MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta International Journal of Quality and Service Sciences, 2015 | 43 | 2015 |
| Efectos de la motivación y de la experiencia del empresario emprendedor en el crecimiento de la empresa de reciente creación V Barba-Sánchez, A Jiménez Sarzo, M Martínez Ruiz Recuperado el 15, 2007 | 43 | 2007 |
| Análisis de la performance en las empresas: una perspectiva integrada AP de Gama, MPM Ruíz Editorial UOC, 2014 | 40 | 2014 |
| How entrepreneurial characteristics influence company creation: a cross-national study of 22 countriestested with panel data methodology A Álvarez-Herranz, P Valencia-De-Lara, MP Martínez-Ruiz Journal of Business Economics and Management 12 (3), 529-545, 2011 | 38 | 2011 |
| Designing a predictive performance measurement and control system to maximize customer relationship management success MR Llamas-Alonso, AI Jiménez-Zarco, MP Martínez-Ruiz, J Dawson Journal of Marketing Channels 16 (1), 1-41, 2009 | 35 | 2009 |
| Cambios en el modelo de desarrollo económico y creación de empresas: el emprendedor como factor clave del proceso de cambio VB Sánchez, MPM Ruiz Boletín económico de ICE, Información Comercial Española, 15-28, 2006 | 32 | 2006 |
Ana Jimenez-ZarcoAssociate Professor of Innovation and MarketingDirección de correo verificada de uoc.edu
