Drivers, benefits and challenges of ICT adoption by small and medium sized enterprises (SMEs): A literature review V Barba-Sanchez, MP Martínez-Ruiz, AI Jiménez-Zarco
Problems and Perspectives in Management 5 (1), 104-115, 2007
261 2007 Dirección de productos y marcas AI Jiménez Zarco
Editorial UOC, 2004
250 * 2004 Comunicación e imagen corporativa AIJ Zarco, IR Ardura
Editorial UOC, 2011
240 2011 Factors influencing repeat visits to a destination: The influence of group composition S Campo-Martínez, JB Garau-Vadell, MP Martínez-Ruiz
Tourism Management 31 (6), 862-870, 2010
211 2010 A multidimensional analysis of the information sources construct and its relevance for destination image formation I Llodrà-Riera, MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta
Tourism management 48, 319-328, 2015
171 2015 Occult hepatitis C virus infection among hemodialysis patients G Barril, I Castillo, MD Arenas, M Espinosa, J Garcia-Valdecasas, ...
Journal of the American Society of Nephrology 19 (12), 2288-2292, 2008
134 2008 Changes in nutraceutical composition of lemon juices according to different industrial extraction systems FR Marın, M Martinez, T Uribesalgo, S Castillo, MJ Frutos
Food chemistry 78 (3), 319-324, 2002
122 2002 Customer satisfaction's key factors in Spanish grocery stores: Evidence from hypermarkets and supermarkets MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta
Journal of Retailing and Consumer Services 17 (4), 278-285, 2010
100 2010 Drosophila Muller F elements maintain a distinct set of genomic properties over 40 million years of evolution W Leung, CD Shaffer, LK Reed, ST Smith, W Barshop, W Dirkes, ...
G3: Genes, Genomes, Genetics 5 (5), 719-740, 2015
72 2015 The impact of retail store format on the satisfaction-loyalty link: An empirical investigation O Kamran-Disfani, MK Mantrala, A Izquierdo-Yusta, MP Martínez-Ruiz
Journal of Business Research 77, 14-22, 2017
69 2017 The impact of market orientation dimensions on client cooperation in the development of new service innovations AI Jiménez‐Zarco, MP Martínez‐Ruiz, A Izquierdo‐Yusta
European Journal of Marketing, 2011
66 2011 Key service innovation drivers in the tourism sector: empirical evidence and managerial implications AI Jiménez-Zarco, MP Martínez-Ruiz, A Izquierdo-Yusta
Service Business 5 (4), 339, 2011
51 2011 La potenciación del origen en las estrategias de marketing de productos agroalimentarios: Objetivos, situación e implicaciones MP Martínez Ruiz, AI Jiménez Zarco
48 * 2006 Performance measurement system (PMS) integration into new product innovation: A literature review and conceptual framework AI Jiménez-Zarco, MP Martínez-Ruiz, Ó González-Benito
Academy of Marketing Science Review 9 (10), 1-16, 2006
47 2006 Naturalesa i organització de les actituds CP Monguilod, LMM Martínez
43 2004 Using daily store-level data to understand price promotion effects in a semiparametric regression model MP Martínez-Ruiz, A Mollá-Descals, MA Gómez-Borja, JL Rojo-Álvarez
Journal of retailing and consumer services 13 (3), 193-204, 2006
42 2006 How entrepreneurial characteristics influence company creation: a cross-national study of 22 countriestested with panel data methodology A Álvarez-Herranz, P Valencia-De-Lara, MP Martínez-Ruiz
Journal of Business Economics and Management 12 (3), 529-545, 2011
35 2011 Precision bounds on F Del Aguila, M Martinez, M Quirós
arXiv preprint hep-ph/9203210, 1992
34 1992 Designing a predictive performance measurement and control system to maximize customer relationship management success MR Llamas-Alonso, AI Jiménez-Zarco, MP Martínez-Ruiz, J Dawson
Journal of Marketing Channels 16 (1), 1-41, 2009
33 2009 Assessing the influence of social media on tourists’ motivations and image formation of a destination I Llodra-Riera, MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta
International Journal of Quality and Service Sciences, 2015
31 2015 
Ana Jimenez-ZarcoAssociate Professor of Innovation and MarketingDirección de correo verificada de uoc.edu
