María Pilar Martinez-Ruiz
María Pilar Martinez-Ruiz
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Drivers, benefits and challenges of ICT adoption by small and medium sized enterprises (SMEs): A literature review
V Barba-Sanchez, MP Martínez-Ruiz, AI Jiménez-Zarco
Problems and Perspectives in Management 5 (1), 104-115, 2007
Dirección de productos y marcas
AI Jiménez Zarco
Editorial UOC, 2004
Comunicación e imagen corporativa
AIJ Zarco, IR Ardura
Editorial UOC, 2011
Factors influencing repeat visits to a destination: The influence of group composition
S Campo-Martínez, JB Garau-Vadell, MP Martínez-Ruiz
Tourism Management 31 (6), 862-870, 2010
A multidimensional analysis of the information sources construct and its relevance for destination image formation
I Llodrà-Riera, MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta
Tourism management 48, 319-328, 2015
Occult hepatitis C virus infection among hemodialysis patients
G Barril, I Castillo, MD Arenas, M Espinosa, J Garcia-Valdecasas, ...
Journal of the American Society of Nephrology 19 (12), 2288-2292, 2008
Changes in nutraceutical composition of lemon juices according to different industrial extraction systems
FR Marın, M Martinez, T Uribesalgo, S Castillo, MJ Frutos
Food chemistry 78 (3), 319-324, 2002
Customer satisfaction's key factors in Spanish grocery stores: Evidence from hypermarkets and supermarkets
MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta
Journal of Retailing and Consumer Services 17 (4), 278-285, 2010
Drosophila Muller F elements maintain a distinct set of genomic properties over 40 million years of evolution
W Leung, CD Shaffer, LK Reed, ST Smith, W Barshop, W Dirkes, ...
G3: Genes, Genomes, Genetics 5 (5), 719-740, 2015
The impact of retail store format on the satisfaction-loyalty link: An empirical investigation
O Kamran-Disfani, MK Mantrala, A Izquierdo-Yusta, MP Martínez-Ruiz
Journal of Business Research 77, 14-22, 2017
The impact of market orientation dimensions on client cooperation in the development of new service innovations
AI Jiménez‐Zarco, MP Martínez‐Ruiz, A Izquierdo‐Yusta
European Journal of Marketing, 2011
Key service innovation drivers in the tourism sector: empirical evidence and managerial implications
AI Jiménez-Zarco, MP Martínez-Ruiz, A Izquierdo-Yusta
Service Business 5 (4), 339, 2011
La potenciación del origen en las estrategias de marketing de productos agroalimentarios: Objetivos, situación e implicaciones
MP Martínez Ruiz, AI Jiménez Zarco
Performance measurement system (PMS) integration into new product innovation: A literature review and conceptual framework
AI Jiménez-Zarco, MP Martínez-Ruiz, Ó González-Benito
Academy of Marketing Science Review 9 (10), 1-16, 2006
Naturalesa i organització de les actituds
CP Monguilod, LMM Martínez
Using daily store-level data to understand price promotion effects in a semiparametric regression model
MP Martínez-Ruiz, A Mollá-Descals, MA Gómez-Borja, JL Rojo-Álvarez
Journal of retailing and consumer services 13 (3), 193-204, 2006
How entrepreneurial characteristics influence company creation: a cross-national study of 22 countriestested with panel data methodology
A Álvarez-Herranz, P Valencia-De-Lara, MP Martínez-Ruiz
Journal of Business Economics and Management 12 (3), 529-545, 2011
Precision bounds on and $m_t
F Del Aguila, M Martinez, M Quirós
arXiv preprint hep-ph/9203210, 1992
Designing a predictive performance measurement and control system to maximize customer relationship management success
MR Llamas-Alonso, AI Jiménez-Zarco, MP Martínez-Ruiz, J Dawson
Journal of Marketing Channels 16 (1), 1-41, 2009
Assessing the influence of social media on tourists’ motivations and image formation of a destination
I Llodra-Riera, MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta
International Journal of Quality and Service Sciences, 2015
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