| The effect of environmental CSR issues on corporate/brand reputation and corporate profitability M Khojastehpour, R Johns European Business Review 26 (4), 330-339, 2014 | 263 | 2014 |
| Generation Y: evaluating services experiences through mobile ethnography M Muskat, B Muskat, A Zehrer, R Johns Tourism Review 68 (3), 55-71, 2013 | 109 | 2013 |
| Regulatory influences on CSR practices within banks in an emerging economy: Do banks merely comply? HZ Khan, S Bose, R Johns Critical Perspectives on Accounting 71, 102096, 2020 | 95 | 2020 |
| The impact of internet banking on business‐customer relationships (are you being self‐served?) R Johns, B Perrott International Journal of Bank Marketing 26 (7), 465-482, 2008 | 95 | 2008 |
| Inclusive by design: transformative services and sport-event accessibility TJ Dickson, S Darcy, R Johns, C Pentifallo The Service Industries Journal 36 (11-12), 532-555, 2016 | 89 | 2016 |
| Introducing the transformative service mediator: value creation with vulnerable consumers R Johns, J Davey Journal of Services Marketing 33 (1), 5-15, 2019 | 78 | 2019 |
| Internationalization and relationship marketing: an introduction M Khojastehpour, R Johns European Business Review 26 (3), 238-253, 2014 | 57 | 2014 |
| Transition of self: Repositioning the celebrity brand through social media—The case of Elizabeth Gilbert R Johns, R English Journal of Business Research 69 (1), 65-72, 2016 | 50 | 2016 |
| The social media tourist gaze: Social media photography and its disruption at the zoo MJ Walsh, R Johns, NF Dale Information Technology & Tourism 21 (3), 391-412, 2019 | 40 | 2019 |
| Marketing research: an integrated approach: solving business problems: the value of marketing research A Wilson, R Johns, KW Miller, R Pentecost Pearson Education Australia, 2010 | 33 | 2010 |
| The role of empathy in the service experience AHT Tan, B Muskat, R Johns Journal of Service Theory and Practice 29 (2), 142-164, 2019 | 32 | 2019 |
| From pre-internationalization to post-internationalization: relationship marketing perspective M Khojastehpour, R Johns Journal of Strategic Marketing 23 (2), 157-174, 2015 | 30 | 2015 |
| Impact of relational benefits on trust in the Asian context: Alternative model testing with satisfaction as a mediator and relationship age as a moderator JK Fatima, RD Mascio, R Johns Psychology & Marketing 35 (6), 443-453, 2018 | 28 | 2018 |
| Relationship marketing in a self-service context: No longer applicable? R Johns Journal of Relationship Marketing 11 (2), 91-115, 2012 | 23 | 2012 |
| Sports promotion and the Internet R Johns The Cyber Journal of Sport Marketing 1 (4), 43-49, 1997 | 23 | 1997 |
| The role of health locus of control in value co-creation for standardized screening services J Davey, J Herbst, R Johns, J Parkinson, R Russell-Bennett, N Zainuddin Journal of Service Theory and Practice 30 (1), 31-55, 2020 | 21 | 2020 |
| International Business, Managing in the Asia-Pacific G Fisher, R Johns, R Griffin, M Pustay Pearson Education, Australia., 2006 | 21 | 2006 |
| Community change: Water management through the use of social media, the case of Australia's Murray-Darling Basin R Johns Public relations review 40 (5), 865-867, 2014 | 19 | 2014 |
| The power of celebrity: exploring the basis for Oprah’s successful endorsement of Australia as a vacation destination R Johns, B Weir, R Weir Journal of Vacation Marketing 21 (2), 117-130, 2015 | 17 | 2015 |
| Mothers influencing mothers: the use of virtual discussion boards and their influence on consumption R Johns, R English International Journal of Web Based Communities 10 (3), 319-338, 2014 | 17 | 2014 |
