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Carmen Jambrino Maldonado
Carmen Jambrino Maldonado
Profesora de Marketing
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Año
Impact of entrepreneurship programmes on university students
PP Iglesias-Sánchez, C Jambrino-Maldonado, AP Velasco, H Kokash
Education+ Training 58 (2), 209-228, 2016
1572016
Instagram as a co-creation space for tourist destination image-building: Algarve and Costa del Sol case studies
PP Iglesias-Sánchez, MB Correia, C Jambrino-Maldonado, ...
Sustainability 12 (7), 2793, 2020
1202020
Manual de marketing
MDG Sánchez
Esic, 2008
1182008
Caracterización de las Spin-Off universitarias como mecanismo de transferencia de tecnología a través de un análisis clúster
PPI Sánchez, CJ Maldonado, AP Velasco
Revista Europea de Dirección y Economía de la empresa 21 (3), 240-254, 2012
1072012
The contagion of sentiments during the COVID-19 pandemic crisis: The case of isolation in Spain
PP Iglesias-Sánchez, GF Vaccaro Witt, FE Cabrera, ...
International journal of environmental research and public health 17 (16), 5918, 2020
602020
Training entrepreneurial competences with open innovation paradigm in higher education
PP Iglesias-Sánchez, C Jambrino-Maldonado, C de las Heras-Pedrosa
Sustainability 11 (17), 4689, 2019
602019
Exploring WHO communication during the COVID 19 pandemic through the WHO website based on W3C guidelines: Accessible for all?
E Fernández-Díaz, PP Iglesias-Sánchez, C Jambrino-Maldonado
International journal of environmental research and public health 17 (16), 5663, 2020
572020
Importance of social media in the image formation of tourist destinations from the stakeholders’ perspective
C De las Heras-Pedrosa, E Millan-Celis, PP Iglesias-Sánchez, ...
Sustainability 12 (10), 4092, 2020
532020
Challenges of open innovation in the tourism sector
PP Iglesias-Sánchez, MB Correia, C Jambrino-Maldonado
Tourism Planning & Development 16 (1), 22-42, 2019
412019
Gender and university degree: a new analysis of entrepreneurial intention
P López-Delgado, PP Iglesias-Sánchez, C Jambrino-Maldonado
Education+ Training 61 (7/8), 797-814, 2019
352019
Analysis and study of hospital communication via social media from the patient perspective
C De Las Heras-Pedrosa, D Rando-Cueto, C Jambrino-Maldonado, ...
Cogent social sciences 6 (1), 1718578, 2020
302020
Digital accessibility of smart cities-tourism for all and reducing inequalities: tourism agenda 2030
E Fernández-Díaz, C Jambrino-Maldonado, PP Iglesias-Sánchez, ...
Tourism Review 78 (2), 361-380, 2023
282023
How do external openness and R&D activity influence open innovation management and the potential contribution of social media in the tourism and hospitality industry?
PP Iglesias-Sánchez, P López-Delgado, MB Correia, ...
Information Technology & Tourism 22 (2), 297-323, 2020
262020
COVID-19 study on scientific articles in health communication: a science mapping analysis in web of science
C de Las Heras-Pedrosa, C Jambrino-Maldonado, D Rando-Cueto, ...
International Journal of Environmental Research and Public Health 19 (3), 1705, 2022
252022
Exploring the social media on the communication professionals in public health. Spanish official medical colleges case study
C De Las Heras-Pedrosa, D Rando-Cueto, C Jambrino-Maldonado, ...
International Journal of Environmental Research and Public Health 17 (13), 4859, 2020
252020
Corporate well-being programme in COVID-19 times. The Mahou San Miguel case study
JM Núñez-Sánchez, R Gómez-Chacón, C Jambrino-Maldonado, ...
Sustainability 13 (11), 6189, 2021
212021
Análisis de las redes académicas y tendencias científicas de la comunicación en las universidades españolas
C De las Heras-Pedrosa, T Martel-Casado, C Jambrino-Maldonado
Revista prisma social, 229-246, 2018
212018
Challenges in linking destinations’ online reputation with competitiveness
PP Iglesias-Sánchez, MB Correia, C Jambrino-Maldonado
Tourism & Management Studies 15 (1), 35-43, 2019
202019
La innovación en la Pyme: Barreras y facilitadores
P Iglesias, C Jambrino, C De las Heras
Revista de Estudios Regionales 110, 99-131, 2017
202017
Retos en la gestión de destinos turísticos a partir de la innovación abierta
PP Iglesias-Sánchez, MB Correia, C Jambrino-Maldonado, ...
Estudios y perspectivas en turismo 26 (3), 531-548, 2017
182017
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