| The brutal truth about Asian branding: and how to break the vicious cycle J Baladi John Wiley & Sons, 2011 | 26 | 2011 |
| Fantasy Pitching IV: Batman, Donald Duck, Fast Food, Superpowers, Self-Determination RW Faff, J Baladi, D Buce, G Du Plessis, C Du Plessis, B Dwyer, K Honey, ... | 10 | 2017 |
| Brand China reels from lost trust J Baladi Singapore Press Holdings, 2008 | 1 | 2008 |
| The NBA China row reveals a marketing inflection point J Baladi WARC, 2019 | | 2019 |
| Most brands now need to choose a side J Baladi Singapore Press Holdings, 2019 | | 2019 |
| China bank beatings reveal Asia-wide corporate culture flaw J Baladi Singapore Press Holdings, 2016 | | 2016 |
| How to save the world J Baladi Singapore Press Holdings, 2015 | | 2015 |
| Branding is vital, and so is purpose J Baladi Singapore Press Holdings, 2015 | | 2015 |
| How one bank can rise above the perfect storm J Baladi Haymarket Media, 2015 | | 2015 |
| Back to the future: airline safety as a point of differentiation? J Baladi Haymarket Media, 2015 | | 2015 |
| Brand purpose: time for agencies to put up or shut up J Baladi Haymarket Media, 2015 | | 2015 |
| A self-regulating banking sector is simply untenable J Baladi Singapore Press Holdings, 2014 | | 2014 |
| TekMark names agency for major branding project J Baladi Haymarket Media, 2013 | | 2013 |
| Why Corporate Social Responsibility will emerge as a driver of effective and compelling differentiation for Chinese brands J Baladi Singapore Management University Institutional Knowledge at Singapore …, 2012 | | 2012 |
| Chinese brands:'Made in China'can be positive J Baladi WARC, 2011 | | 2011 |
| Implosion of brand Air India J Baladi Singapore Press Holdings, 2009 | | 2009 |
| Agencies don’t know the branding basics J Baladi Haymarket Media, 2009 | | 2009 |
| Brand health check... time for SingTel to update branding strategies J Baladi Haymarket Media, 2007 | | 2007 |
| Embracing the winds of change J Baladi Singapore Press Holdings, 2007 | | 2007 |
| Brand health check–Malaysian Airlines J Baladi Haymarket Media, 2006 | | 2006 |
Fitri Hariana OktavianiLecturer of Organisational Communication, Brawijaya UniversityDirección de correo verificada de ub.ac.id
