Marwa Tourky, Associate Professor of Marketing
Marwa Tourky, Associate Professor of Marketing
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East meets West: Toward a theoretical model linking guanxi and relationship marketing
AS Shaalan, J Reast, D Johnson, ME Tourky
Journal of Business Research 66 (12), 2515-2521, 2013
Corporate identity antecedents and components: Toward a theoretical framework
PJ Kitchen, ME Tourky, D Dean, AS Shaalan
Corporate Reputation Review 16 (4), 263-284, 2013
Lens or prism? How organisations sustain multiple and competing reputations
WS Harvey, M Tourky, E Knight, P Kitchen
European Journal of Marketing, 2017
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
L Porcu, S del Barrio-García, PJ Kitchen, M Tourky
Journal of Business Research 119, 435-443, 2020
The role of corporate identity in CSR implementation: An integrative framework
M Tourky, P Kitchen, A Shaalan
Journal of Business Research 117, 694-706, 2020
Conceptualizing corporate identity in a dynamic environment
M Tourky, P Foroudi, S Gupta, A Shaalan
Qualitative Market Research: An International Journal, 2020
New conceptualization and measurement of corporate identity: Evidence from UK food and beverage industry
M Tourky, SFS Alwi, P Kitchen, TC Melewar, A Shaalan
Journal of Business Research 109, 595-606, 2020
Integrated marketing communications: A contextual international advertising approach
PJ Kitchen, M Tourky
Integrated communications in the Postmodern Era, 19-48, 2015
Globalisation, Marketing, Sustainability, Tourism and the Hand Mirror of COVID-19
P Kitchen, M Tourky, M Petrescu, C Réthoré
Academy of Business Journal 1, 9-27, 2020
Institutionalizing CSR: The role of Corporate Identity Management
M Tourky, P Kitchen, D Dean, A Shaalan
The New Knowledge Globalization Era: Future Trends Changing Corporate and …, 2011
Building Internal Reputation from Organisational Values
WS Harvey, S Osman, M Tourky
Corporate Reputation Review, 1-14, 2021
De-Linking From Western Epistemologies: Using Guanxi-Type Relationships to Attract and Retain Hotel Guests in the Middle East
A Shaalan, R Eid, M Tourky
Management and Organization Review, 1-33, 2021
Communications at a crossroads: what place for integrated marketing communications in a post-Covid-19 landscape?
P Kitchen, ME Tourky
Revista de Estudios Empresariales. Segunda Época, 7-17, 2020
Understanding consumer-based brand equity and its antecedents in international and national banks in Egypt
A Shaalan, A Hegazy, M Tourky, I Elshaer, H Ashour
Journal of Marketing Communications, 1-35, 2020
The importance and relevance of integrated marketing communications: a global perspective
PJ Kitchen, M Tourky
Handbook of Research on International Advertising, 2012
Quick wins to long-term outcomes. An evaluation of Surfwell for promoting the health and wellbeing of police officers
LB Marwa Tourky, William Stopford Harvey …, 2021
Building and Sustaining Personal Brand: Examining the Effectiveness of Personal Branding in the Context of Education
M Tourky, P Foroudi, F Al-Zadjali
Building Corporate Identity, Image and Reputation in Digital Era, 2021
De-linking from Western Epistemologies - Using Guanxi-type Relationships to Attract and Retain Hotel Guests
A Shaalan, M Eid, Riyad, Tourky
Management and Organization Review, 2020
Management of Corporate Identity for the pursuit of sustained CSR implement
M Tourky, S Alwi, A Shaalan, J Balmer
Newcastle University, London, 2020
Arab networking and relationship marketing: Is there a need for both?
A Shaalan, M Tourky, BR Barnes, C Jayawardhena, I Elshaer
Journal of Business & Industrial Marketing, 2020
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