| Customer value anticipation, product innovativeness, and customer lifetime value: The moderating role of advertising strategy H Zhang, X Liang, S Wang Journal of Business Research 69 (9), 3725-3730, 2016 | 131 | 2016 |
| A cross cultural study of antecedents of purchase intention for sports shoes in Korea and China K Eunju, KH Kim, H Zhang Journal of Global Academy of Marketing Science 18 (1), 157-177, 2008 | 94 | 2008 |
| Investigating the impact of interpersonal closeness and social status on electronic word-of-mouth effectiveness H Zhang, X Liang, C Qi Journal of Business Research 130, 453-461, 2021 | 83 | 2021 |
| Moderating Effects of Nationality and Product Category on the Relationship between Innovation and Customer Equity in K orea and C hina H Zhang, E Ko, E Lee Journal of Product Innovation Management 30 (1), 110-122, 2013 | 62 | 2013 |
| The influences of customer equity drivers on customer equity and loyalty in the sports shoe industry: Comparing Korea and China H Zhang, E Ko, KH Kim Journal of Global Fashion Marketing 1 (2), 110-118, 2010 | 58 | 2010 |
| The relationship among country of origin, brand equity and brand loyalty: comparison among USA, China and Korea E Ko, KH Kim, SH Kim, G Li, P Zou, H Zhang Journal of Global Academy of Marketing Science 19 (1), 47-58, 2009 | 51 | 2009 |
| Fashion cewebrity involvement in new product development: Scale development and an empirical study H Zhang, X Liang, H Moon Journal of Business Research 120, 321-329, 2020 | 34 | 2020 |
| Firm performance and marketing analytics in the Chinese context: A contingency model X Liang, G Li, H Zhang, E Nolan, F Chen Journal of Business Research 141, 589-599, 2022 | 30 | 2022 |
| The effects of innovation-oriented mission statements on innovation performance and non-financial business performance H Zhang, T Garrett, X Liang Asian Journal of Technology Innovation 23 (2), 157-171, 2015 | 26 | 2015 |
| Impact of environmental and health consciousness on ecological consumption intention: The moderating effects of haze and self‐competence Z Hao, Q Chenyue Journal of Consumer Affairs 55 (4), 1292-1305, 2021 | 17 | 2021 |
| Preannouncement messages: impetus for electronic word-of-mouth H Zhang, YK Choi Electronic Word of Mouth as a Promotional Technique, 54-70, 2020 | 16 | 2020 |
| Advertising appeals strategy: Moderating effect on the relationship between innovation and customer equity drivers in China H Zhang, E Ko, CR Taylor International marketing 21, 111-136, 2011 | 14 | 2011 |
| The moderating effects of nationality and lifestyle on the relationship between brand equity and purchase intentions EJ Ko, H Zhang International Journal of Human Ecology 10 (2), 39-54, 2009 | 14 | 2009 |
| Is my design better? A co-creation perspective for online fashion design H Zhang, Z Ma Journal of Research in Interactive Marketing 16 (3), 384-402, 2022 | 10 | 2022 |
| The effects of online reviews on the popularity of user-generated design ideas within the Lego community H Zhang, Q Lin, C Qi, X Liang European Journal of Marketing 56 (10), 2622-2648, 2022 | 5 | 2022 |
| Effects of New Product Preannouncement on Customers’ Willingness to Buy H ZHANG, C QI, R ZHANG, M GAO Journal of Northeastern University (Natural Science) 40 (9), 1365, 2019 | 1 | 2019 |
| The “backfire” effects of luxury advertising on TikTok: The moderating role of self-deprecating online reviews H Zhang, X Wang Computers in Human Behavior, 108163, 2024 | | 2024 |
| The effect of goal type of user-generated content on consumers' compensatory consumption behavior H Zhang, D Meng, X Lv Asia Pacific Journal of Marketing and Logistics, 2023 | | 2023 |
| HOW CAN OPEN INNOVATION LEAD TO BETTER FIRM PERFORMANCE? THE MEDIATING ROLE OF SUSTAINABILITY ORIENTATION AND INNOVATION CAPABILITY C Qi, H Zhang Global Marketing Conference, 589-591, 2020 | | 2020 |
| IS MY OWN DESIGN THE MOST IMPRESSIVE? A CO-CREATION PERSPECTIVE ON THE ONLINE USER DESIGN H Zhang, Z Ma, C Qi Global Marketing Conference, 449-450, 2020 | | 2020 |
