Artists brands and museums: understanding brand identity LFMNMM Érica Ferreiro-Rosende Museum Management and Curatorship, 2021 | 11* | 2021 |
Employee and visitor interactions in museums as a driver to convey the museum brand identity: an exploratory study approach from Picasso museums É Ferreiro-Rosende, N Morere-Molinero, L Fuentes-Moraleda Journal of Brand Management 29 (4), 383-399, 2022 | 4 | 2022 |
La arquitectura como identidad de marca en las casas museo: Un estudio sobre las casas museo de autor en Galicia É Ferreiro-Rosende, L Fuentes-Moraleda, N Morere-Molinero Cuadernos de Turismo, 257-278, 2022 | 2 | 2022 |
Experiencias virtuales en turismo cultural en un nuevo escenario pos-COVID-19. El caso de las visitas virtuales de la Torre de Hércules LF Moraleda, NEM Molinero, ÉF Rosende Turismo pos-COVID-19: Reflexiones, retos y oportunidades, 581-594, 2020 | 2 | 2020 |
The employee brand behaviour as a driver to convey the museum brand identity,' É Ferreiro, N Morère, L Fuentes ICTR 2021 4th International Conference on Tourism Research, Academic …, 2021 | 1 | 2021 |
ARCHITECTURE AS BRAND IDENTITY IN HOUSE MUSEUMS: A STUDY OF GALICIAN AUTHOR'S HOUSE MUSEUMS É Ferreiro-Rosende, L Fuentes-Moraleda, N Morere-Molinero Cuadernos de Turismo, 441-444, 2022 | | 2022 |
Museum brand identity model approach: An online Delphi Study. Planteamiento de un modelo de identidad de marca museo: Un estudio Delphi online E Ferreiro-Rosende Methaodos 10 (2), 160-176, 2022 | | 2022 |
PICASSO AS A CULTURAL AND TOURIST RESOURCE: THE CASE OF A CORUNA E Ferreiro Rosende GRAN TOUR, 69-84, 2014 | | 2014 |
Picasso como recurso turístico y cultural: el caso de A Coruña ÉF Rosende Gran Tour, 69-84, 2014 | | 2014 |